SHANGHAI, April 22, 2014 /PRNewswire/ --
idealista.com, Spain's
largest property website and also a sector leader in both
Portugal and Italy, will begin marketing properties in
China this month through a new
agreement with China's No. 1
international property website, Juwai.com.
Real estate agents and developers who are already
advertising on idealista.com can now extend their reach to the
Chinese, the fastest growing group of buyers in Southern Europe. Through idealista.com, they
can purchase advertising on Juwai.com, upgrade their listings for
greater visibility and enhance their own or their agency's presence
in China.
This announcement comes in the wake of partnerships between
Juwai.com and RE/MAX Portugal,
RE/MAX Australia, RE/MAX
New Zealand, and LJ Hooker in
Australasia.
Chinese Property
Buyer Interest, Jan 2013 - Jan 2014:*
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|
Italy:
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+1,000%
|
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Portugal:
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+928%
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Spain:
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+235%
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* Source:
Juwai.com User data.
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All real estate listings on Juwai.com are hosted in China, behind the so-called Great Firewall of
China, to prevent the throttling
or blocking that can plague websites hosted in other countries.
Sixty-nine of the world's top websites, as ranked by Alexa.com, are
blocked in China.
Spain has increasing commercial
and cultural ties to China.
Spanish exports to China doubled
between 2009 and 2013, as did the number of companies exporting
from Spain to China[i]. By 2015,
88 million Chinese tourists will be visiting Spain on an annual basis, up 25% from
2011[ii].
In Portugal, citizens of
mainland China and Hong Kong obtained 90% of the 560 golden visas
issued in the first year of existence for that country's investment
visa program. They invested more than 280
million euros into the Portuguese economy.
Chinese tourist visits to Italy, which are a leading indicator of
property purchases, are expected to increase by more than 15% per
year through 2016[iii]. Italy also
receives the third greatest direct investment from China of any European country[iv].
Since 2011, Juwai.com has been the No. 1 website for Chinese who
are buying property outside of China. It markets 2.4 million listings in 53
countries to a monthly audience of 1.5 million. 82% of its users
are mainland Chinese.
Quotes
Jesus Encinar, founder and CEO of idealista.com said:
"Because of our investment visa, Spain is increasingly a gateway to
Europe for China's 643,000 US-dollar millionaires. The
number of millionaires in China is
growing by 14% each year."
"Chinese buyers come to Southern
Europe because it is both a little exotic to them and also
part of the European Community. The quality of life, protected
environment and -- especially -- property prices are very
compelling for them."
"Joining forces with Juwai.com will give the agents and
developers who advertise with us a powerful tool to win more
listings and sell more property."
Juwai.com Co-CEO Simon Henry
said:
"With this innovative agreement, idealista.com reveals their
focus on creating value and providing service to the real estate
industry."
"idealista.com is one of the oldest and most prestigious
European property websites and a clear leader in the markets where
it operates."
"Sellers will seek out those agents who are marketing in
China, to ensure they get the best
possible price for their property. Marketing in China is a competitive advantage for any
agent."
"Chinese buyers instantly fall in love with the Latin culture
and way of life. When they see the properties they can afford for
the price of a modest apartment back in Beijing, it boggles their minds."
About idealista.com
idealista.com is the No. 1 property website in Spain, as well as one of the most popular real
estate websites in Italy and
Portugal. It is the third most
popular real estate portal in Europe, according to Alexa.com. idealista.com
lists more than 1M properties, has 1.5 million registered users and
receives more than 6 million monthly unique browsers.
About Juwai.com
Juwai.com is the top-ranked international property portal
catering to the needs of the world's Chinese-language population.
Juwai.com empowers Chinese consumers to make informed purchase
decisions, and helps real estate agents grow their businesses by
accessing the world's fastest-growing buyers of international
property. The company is headquartered in Shanghai, with additional offices in
Hong Kong. For info or to
advertise: http://list.juwai.com
Media Contact:
Dave Platter, Juwai.com,
Sydney, Australia, +61 432 814
888, dave@juwai.com
Notes:
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[i] Source: Spanish
Ministry of Economy and Competitiveness.
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[ii] Source:
Iberchina.
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[iii] World Travel
Market Global Trends Report, 2012.
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[iv] European Union
Chamber of Commerce in China, Chinese Outbound Investment in the
European Union.
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SOURCE Juwai.com