BOHEMIA, N.Y., Jan. 30, 2015 /PRNewswire-iReach/ -- Clay Darrohn, the CEO and Big Tuna of fishbat,
an award winning online marketing company, details why Facebook
could soon be considered the leader in online news media.
Photo - http://photos.prnewswire.com/prnh/20150126/171273
For the past few years, Facebook has been emphasizing its desire
to make its social media platform more of a newsworthy experience.
From the launch of its news app, Paper, to enhancing link previews
and listing trending topics, Facebook has made it clear that it
wants to be part of the online media industry.
In fall of 2014, Facebook started offering major news
publications the ability to post videos directly to the Facebook
platform to bypass YouTube. Since doing so, media companies like
BuzzFeed and Apple have seen a dramatic increase in shares and fan
growth.
Clay Darrohn, CEO at fishbat, a
leading online marketing company in New
York, says the benefit of streamlining a video service could
make services like YouTube unnecessary for publishers. "Facebook
has always designed services that make the user the priority, while
serving its own competitive agenda," he says. "With publishers
uploading videos directly to Facebook, users do not have to leave
their newsfeed or be redirected to an external page. Many users
obtain their news from Facebook with its trending topics. Now they
can also find original, branded news content right on their
newsfeed."
Darrohn says once Facebook introduces video advertising for
publishers, the service will grow exponentially and push the social
network to the forefront of online news media. "Advertising will be
the defining factor," he says. "Once Facebook creates an
advertising package for publishers, the service will really take
off and solidify the network as an online media giant."
fishbat is a full-service online marketing
company and social media agency dedicated to connecting all
types of businesses with their target audiences in the most
effective and efficient way. Through innovative strategies in
social media management, search engine optimization (SEO),
branding, web design, reputation management and public relations,
fishbat promotes a consistent and professional online voice for all
of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, takara@fishbat.com
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SOURCE fishbat