BOHEMIA, N.Y., Jan. 30, 2015 /PRNewswire-iReach/ -- Clay Darrohn, the CEO and Big Tuna of fishbat, an award winning online marketing company, details why Facebook could soon be considered the leader in online news media.

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For the past few years, Facebook has been emphasizing its desire to make its social media platform more of a newsworthy experience. From the launch of its news app, Paper, to enhancing link previews and listing trending topics, Facebook has made it clear that it wants to be part of the online media industry.

In fall of 2014, Facebook started offering major news publications the ability to post videos directly to the Facebook platform to bypass YouTube. Since doing so, media companies like BuzzFeed and Apple have seen a dramatic increase in shares and fan growth.

Clay Darrohn, CEO at fishbat, a leading online marketing company in New York, says the benefit of streamlining a video service could make services like YouTube unnecessary for publishers. "Facebook has always designed services that make the user the priority, while serving its own competitive agenda," he says. "With publishers uploading videos directly to Facebook, users do not have to leave their newsfeed or be redirected to an external page. Many users obtain their news from Facebook with its trending topics. Now they can also find original, branded news content right on their newsfeed."

Darrohn says once Facebook introduces video advertising for publishers, the service will grow exponentially and push the social network to the forefront of online news media. "Advertising will be the defining factor," he says. "Once Facebook creates an advertising package for publishers, the service will really take off and solidify the network as an online media giant."

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, takara@fishbat.com

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SOURCE fishbat

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