Discovery Kids Science Toys Earn Prestigious Awards
July 06 2004 - 9:00AM
PR Newswire (US)
Discovery Kids Science Toys Earn Prestigious Awards Products
Combine Scientific Sophistication With Kid-Friendly Design SILVER
SPRING, Md., July 6 /PRNewswire/ -- The Discovery Channel Store
announced today that two of its popular kids products, the
Discovery Kids Biosphere Habitat and the Discovery Kids DNA
Explorer Lab, have won the prestigious Parents' Choice Gold Award
-- the highest honor offered by the Parents' Choice Foundation, a
leading independent reviewer of children's toys and media. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040706/DCTU001 ) The
award-winning toys are part of a growing Discovery Kids line of
products that build on the Discovery Channel's popular science and
investigative programming. The Discovery Kids line features a host
of other award-winning toys, including the SL-70 Telescope, the
Whodunit Forensic Lab and the Macro Microscope. The Discovery Kids
line is available exclusively at Discovery Channel Stores,
http://www.discoverystore.com/ and the Discovery Channel Catalog.
"We at the Discovery Channel Store are committed to offering
engaging products that make learning accessible and fun," said
Frank Rosales. "We are delighted that the Parents' Choice
Foundation has recognized our efforts with its highest honor." The
Discovery Kids DNA Explorer has propelled the traditional chemistry
set into the 21st century by offering kids a provocative and fun
way to experience today's most cutting-edge science: DNA mapping.
This first-of-its- kind lab gives kids the real-world tools and
know-how to extract, view and map real DNA -- and get a taste of
the excitement of science and discovery. The lab comes with all the
supplies needed for ten DNA experiments, including a real
centrifuge, magnetic mixer and electrophoresis chamber. The
Discovery Kids Biosphere Habitat goes far beyond the glass jar or
shoe box to give kids the ultimate enclosed environment for raising
plants, animals and insects. The domed, futuristic design allows
kids to create a variety of environments including a rainforest,
grasslands, wetlands or even a desert. The Habitat base features
digital temperature and humidity gauges to monitor the environment,
a built-in magnifying lens to view the plants and animals,
three-color illumination settings to view nocturnal activities, and
a "rain maker" to cool off critters with a spray mist. It also
comes with a detailed "field" guide to help kids understand how
ecosystems work. Discovery Consumer Products extends the Discovery
experience to a worldwide audience through a broad array of
entertaining and informative products and services. These include a
national chain of Discovery Channel Stores, Discovery-branded
licensed products, a robust online shopping business
(http://discovery.com/), a compelling seasonal catalog, and
strategic third- party retail and merchandising partnerships. These
offerings reflect the core Discovery programming genres of science
and technology, health, nature, history, travel and exploration.
Discovery-branded consumer products are currently available in 80
countries and 28 languages.
http://www.newscom.com/cgi-bin/prnh/20040706/DCTU001 DATASOURCE:
Discovery Channel Stores CONTACT: Pamela A. Rucker of Discovery
Communications, Inc., +1-240-662-4110, or Web site:
http://www.discoverystore.com/ http://www.discovery.com/
Copyright