Discovery Kids Science Toys Earn Prestigious Awards
Products Combine Scientific Sophistication With Kid-Friendly Design
SILVER SPRING, Md., July 6 /PRNewswire/ -- The Discovery Channel Store
announced today that two of its popular kids products, the Discovery Kids
Biosphere Habitat and the Discovery Kids DNA Explorer Lab, have won the
prestigious Parents' Choice Gold Award -- the highest honor offered by the
Parents' Choice Foundation, a leading independent reviewer of children's toys
and media.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040706/DCTU001 ) The award-winning toys are part of a growing Discovery Kids line of products
that build on the Discovery Channel's popular science and investigative
programming. The Discovery Kids line features a host of other award-winning
toys, including the SL-70 Telescope, the Whodunit Forensic Lab and the Macro
Microscope. The Discovery Kids line is available exclusively at Discovery
Channel Stores, http://www.discoverystore.com/ and the Discovery Channel
Catalog.
"We at the Discovery Channel Store are committed to offering engaging products
that make learning accessible and fun," said Frank Rosales. "We are delighted
that the Parents' Choice Foundation has recognized our efforts with its highest
honor." The Discovery Kids DNA Explorer has propelled the traditional chemistry set
into the 21st century by offering kids a provocative and fun way to experience
today's most cutting-edge science: DNA mapping. This first-of-its- kind lab
gives kids the real-world tools and know-how to extract, view and map real DNA
-- and get a taste of the excitement of science and discovery. The lab comes
with all the supplies needed for ten DNA experiments, including a real
centrifuge, magnetic mixer and electrophoresis chamber.
The Discovery Kids Biosphere Habitat goes far beyond the glass jar or shoe box
to give kids the ultimate enclosed environment for raising plants, animals and
insects. The domed, futuristic design allows kids to create a variety of
environments including a rainforest, grasslands, wetlands or even a desert. The
Habitat base features digital temperature and humidity gauges to monitor the
environment, a built-in magnifying lens to view the plants and animals,
three-color illumination settings to view nocturnal activities, and a "rain
maker" to cool off critters with a spray mist. It also comes with a detailed
"field" guide to help kids understand how ecosystems work.
Discovery Consumer Products extends the Discovery experience to a worldwide
audience through a broad array of entertaining and informative products and
services. These include a national chain of Discovery Channel Stores,
Discovery-branded licensed products, a robust online shopping business
(http://discovery.com/), a compelling seasonal catalog, and strategic third-
party retail and merchandising partnerships. These offerings reflect the core
Discovery programming genres of science and technology, health, nature,
history, travel and exploration. Discovery-branded consumer products are
currently available in 80 countries and 28 languages. http://www.newscom.com/cgi-bin/prnh/20040706/DCTU001 DATASOURCE: Discovery Channel Stores CONTACT: Pamela A. Rucker of Discovery Communications, Inc., +1-240-662-4110, or Web site: http://www.discoverystore.com/ http://www.discovery.com/
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