Discovery Kids Science Toys Earn Prestigious Awards Products Combine Scientific Sophistication With Kid-Friendly Design SILVER SPRING, Md., July 6 /PRNewswire/ -- The Discovery Channel Store announced today that two of its popular kids products, the Discovery Kids Biosphere Habitat and the Discovery Kids DNA Explorer Lab, have won the prestigious Parents' Choice Gold Award -- the highest honor offered by the Parents' Choice Foundation, a leading independent reviewer of children's toys and media. (Photo: http://www.newscom.com/cgi-bin/prnh/20040706/DCTU001 ) The award-winning toys are part of a growing Discovery Kids line of products that build on the Discovery Channel's popular science and investigative programming. The Discovery Kids line features a host of other award-winning toys, including the SL-70 Telescope, the Whodunit Forensic Lab and the Macro Microscope. The Discovery Kids line is available exclusively at Discovery Channel Stores, http://www.discoverystore.com/ and the Discovery Channel Catalog. "We at the Discovery Channel Store are committed to offering engaging products that make learning accessible and fun," said Frank Rosales. "We are delighted that the Parents' Choice Foundation has recognized our efforts with its highest honor." The Discovery Kids DNA Explorer has propelled the traditional chemistry set into the 21st century by offering kids a provocative and fun way to experience today's most cutting-edge science: DNA mapping. This first-of-its- kind lab gives kids the real-world tools and know-how to extract, view and map real DNA -- and get a taste of the excitement of science and discovery. The lab comes with all the supplies needed for ten DNA experiments, including a real centrifuge, magnetic mixer and electrophoresis chamber. The Discovery Kids Biosphere Habitat goes far beyond the glass jar or shoe box to give kids the ultimate enclosed environment for raising plants, animals and insects. The domed, futuristic design allows kids to create a variety of environments including a rainforest, grasslands, wetlands or even a desert. The Habitat base features digital temperature and humidity gauges to monitor the environment, a built-in magnifying lens to view the plants and animals, three-color illumination settings to view nocturnal activities, and a "rain maker" to cool off critters with a spray mist. It also comes with a detailed "field" guide to help kids understand how ecosystems work. Discovery Consumer Products extends the Discovery experience to a worldwide audience through a broad array of entertaining and informative products and services. These include a national chain of Discovery Channel Stores, Discovery-branded licensed products, a robust online shopping business (http://discovery.com/), a compelling seasonal catalog, and strategic third- party retail and merchandising partnerships. These offerings reflect the core Discovery programming genres of science and technology, health, nature, history, travel and exploration. Discovery-branded consumer products are currently available in 80 countries and 28 languages. http://www.newscom.com/cgi-bin/prnh/20040706/DCTU001 DATASOURCE: Discovery Channel Stores CONTACT: Pamela A. Rucker of Discovery Communications, Inc., +1-240-662-4110, or Web site: http://www.discoverystore.com/ http://www.discovery.com/

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