Yahoo Announces New Mobile Developer Suite at First Yahoo Mobile Developer Conference
February 19 2015 - 2:40PM
Business Wire
Integration of Yahoo, Flurry and BrightRoll Technology Creates
Services For Mobile Developers To Understand, Advertise, Monetize
and Enhance Their Apps
Today, Yahoo, Inc. (Nasdaq: YHOO) is hosting more than a
thousand developers, at the first Yahoo Mobile Developer Conference
at the Nob Hill Masonic Center in San Francisco.
The conference, held only six months after Yahoo’s acquisition
of Flurry, features the debut of a new suite of services designed
to help developers measure, advertise, monetize and enhance their
mobile apps. The Yahoo Mobile Developer Suite is an important step
in Yahoo’s evolution as a mobile-first company, and demonstrates
the company’s investment in and commitment to its growth businesses
- mobile, social, native and video.
The Yahoo Mobile Developer Suite:
Flurry Analytics with Explorer - Explorer is an important
update to the Flurry Analytics product developers that have come to
know and love. Explorer introduces an easy-to-use data exploration
interface that returns insights in seconds, lets developers
leverage code they’ve already written, and eliminates the need to
build queries, wait for calculations, or implement a new SDK.
Yahoo App Publishing - Developers can now monetize their
apps by deploying high-quality native, video and display ads using
the combined capabilities of Yahoo Gemini, BrightRoll and Flurry.
This combination offers developers the most engaging, seamless,
beautiful advertising experience for users and the most effective
advertising formats to monetize their apps.
Yahoo App Marketing - With the power of Yahoo Gemini, one
of the fastest growing native and mobile search marketplaces,
developers can efficiently acquire new users, grow engagement and
track results. Developers can buy targeted native and video
advertising across Yahoo’s network of premium content, Tumblr and
thousands of mobile apps. Through Yahoo App Marketing, developers
can use just one platform to gain exposure to an enormous audience
of highly engaged and active users across desktop, mobile and
social.
Yahoo Search in Apps - This offering makes it easy for
developers to integrate Yahoo Search directly into their apps. This
enhances the user experience by allowing users to search the web
from within the app, and can create an additional monetization
channel for developers.
Flurry Pulse - Flurry Pulse makes it easy for developers
to share app signals with partners using just the Flurry SDK and
the click of a button. Pulse can help limit SDK proliferation and
engineering work by pushing signals from your app to partners.
A number of partners and beta clients are also taking the stage
at the Yahoo Mobile Developer Conference to show developers their
experiences with the tools so far. Mobile developers can get
started with these new tools that combine the data and technology
of Yahoo, Flurry and BrightRoll today by visiting
developer.yahoo.com.
About Yahoo
Yahoo is a guide focused on making users' daily habits inspiring
and entertaining. By creating highly personalized experiences for
our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for
advertisers by connecting them with the audiences that build their
businesses. Yahoo is headquartered in Sunnyvale, California, and
has offices located throughout the Americas, Asia Pacific (APAC)
and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the
Company's blog (yahoo.tumblr.com).
Yahoo is the trademark and/or registered trademark of Yahoo!
Inc.
All other names are trademarks and/or registered trademarks of
their respective owners.
Yahoo! Inc.Media ContactRebecca Neufeld,
408-349-4040media@yahoo-inc.com
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