New Streaming Video Platform to Feature Original and
Licensed Content from Hart, Comedy Icons, and Next
Generation of Talent
Hart Previewing Sneak Peek at First Original Laugh
Out Loud Series, "Kevin Hart: Lyft
Legend"
LOS ANGELES, July 11, 2017 /PRNewswire/ -- Laugh Out
Loud, the comedy brand and multi-platform network founded by the
world's top comedian Kevin Hart in
partnership with global content leader Lionsgate (NYSE: LGF.A,
LGF.B), today announced that its streaming video service will
launch on August 3rd featuring a
slate of original scripted and unscripted comedy series, stand-up
specials, licensed programming, and live broadcasts. Laugh
Out Loud combines Hart's unparalleled social media savvy that
earned him 100+ million followers with his vision for the future of
comedy - social, mobile, multicultural, and seriously
funny.
Hart handpicked the boldest comedic voices to create, produce
and star in content exclusive to the service. These include digital
superstar comedy talents GloZell, King Bach, Emmanuel Hudson,
DC Young Fly, Draya Michelle,
David So, Timothy DeLaGhetto and Anjelah Johnson (MADtv,
viral sensation Bon Qui Qui) - among others - who have amassed
tens of millions of fans across social media. The Laugh Out Loud
service will also feature up and coming comedians curated by Hart
through LOL showcases at events, including a partnership with the
world's top comedy festival "Just for Laughs."
"Funny has no color or gender. With our friends at Lionsgate, we
are creating a global network that gives a platform to the next
generation of diverse comedians from all over the world, of all
ethnicities, to tell their stories," says Kevin Hart. "Our culture of comedy is unfiltered
and inclusive. Most importantly, we exist to make the world
laugh."
"Kevin Hart is an extraordinary
global talent, and we're proud to continue expanding our
multi-faceted relationship into exciting new opportunities," said
Lionsgate Chief Executive Officer Jon
Feltheimer. "He is not only one of the biggest stars
in the world but a great entrepreneur and an incredible brand.
Together, we're building Laugh Out Loud into a compelling,
content-rich value proposition for his millions of current fans -
as well as new audiences worldwide."
"Kevin has become a dominant creative force in every
entertainment initiative he has undertaken, from blockbuster films
and television series to record-breaking world concert tours," said
Laugh Out Loud President Jeff
Clanagan. "With Lionsgate as our visionary studio
partner, an incredible portfolio of premium content and an exciting
array of fresh creative voices, Laugh Out Loud is positioned to
super serve Kevin's global fan base in the digital, over-the-top
world."
Leading into the August 3rd launch
of the streaming video service, Hart is previewing a sneak peek of
the content with his hidden camera series, "Kevin Hart: Lyft Legend." Sponsored by
Lyft and featuring guests Trey Songz and Joel McHale, Hart transforms into elderly,
over-sharing Lyft driver Donald Mac
to see how far he can push the limits. The first episode
debuts on Laugh Out Loud's Facebook, which already has over 4
million passionate followers, with future episodes running weekly
exclusively on Laugh Out Loud's streaming service.
In addition to Kevin Hart:
Lyft Legend, Laugh Out Loud programming highlights include:
- Black Geo (Dormtainment) - Black Geo is a
satirical investigative series into the origins of black culture
through sketch comedy.
- Campus Law (cast: GloZell, Wuz Good, Cynthia Luciette) -
The scripted sitcom is based around three recent college graduates
who decide to get jobs as security guards on their former campus.
Campus Law was greenlit by Hart at the Laugh Out Loud Presents:
Just for Laughs Eat My Shorts pitch session during the 2016 JFL
comedy festival.
- Dead House (King Bach,
Emmanuel Hudson, D.C Young Fly) - A scripted sitcom from one of the
world's top digital comedians, Andrew
Bachelor - aka King Bach.
Living arrangements become interesting when a human joins the cast
of a reality show where 4 zombies must live and work together in
one house.
- Def Comedy Jam: For the first time ever, all seven
seasons of Def Comedy Jam will be available on streaming,
exclusively on Laugh Out Loud. The digital debut of the series that
was a driving force behind the rise of hip hop music and comedy
culture features legendary comedians Dave
Chappelle, Chris Rock,
Bernie Mac, Queen Latifah, Mike
Epps and more.
- Hotline Ad: A sequel to Brent
Weinbach's "Gangster Party Line," Hotline Ad will feature
various chat line skits with celebrity comedic appearances
(Snoop).
- Inglorious Pranksters - Stand-up comedian Jo Koy hosts this unscripted series that
celebrates the Internet's best viral pranks. In each episode, three
UGC pranks will be given the 'Hall of Fame' treatment and only one
will be inducted into the 'Hall of Fame'.
- Just For Laughs 2016 - 104 comics. 52 episodes. It's 15
minutes of original hilarity, brought to you from Just For Laughs,
the largest international comedy festival in the world. This is the
next generation of comedy's A-list. Showcases include Godfrey,
Ronny Chieng, Finesse Mitchell.
The streaming video service is a key driver of the
multi-platform Laugh Out Loud network, which produces custom
content delivered daily across LOL's app, website and social media
platforms. In addition to teaming with Facebook to premiere
Lyft Legend, Laugh Out Loud and Hart have partnered with
YouTube to create What the Fit?, an unscripted series exclusive to
Laugh Out Loud's YouTube channel where Hart tries the most grueling
and ridiculous trends in fitness alongside his celebrity friends
and YouTube stars.
The Laugh Out Loud app will be available for free on iOS and
Android on the August 3rd launch
date. Users will also have the option to upgrade for $2.99 per month for an ad-free viewing experience
and access to binge watch all episodes of current seasons. The
Laugh Out Loud streaming video platform is powered by Vimeo's OTT
technology. LaughOutLoud.com was designed and developed by
Quantasy, LLC.
To learn more about Laugh Out Loud's comedians, content, and
experiences, visit LaughOutLoud.com.
About Laugh Out Loud
Laugh Out Loud is a comedy brand and multi-platform network
founded by the world's top comedian Kevin
Hart, in partnership with Lionsgate. Through his streaming
video service Hart delivers his vision for the future of comedy:
social, mobile, multicultural and seriously funny. From
stand-up legends to globally-recognized digital influencers, Hart
and LOL curate comedy's boldest voices to produce original scripted
and unscripted series, stand-up specials, live broadcasts and
special events. Hart brings the groundbreaking social-first
strategy that earned him 100 million+ followers to Laugh Out Loud,
with one core mission: keep the world laughing. Dope Comedy.
Delivered Daily. Always On. Always Loud. Directly from
Kevin Hart and his hand-picked crew
of comedic rockstars.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) is a vertically integrated next
generation global content leader with a diversified presence in
motion picture production and distribution, television programming
and syndication, premium pay television networks, home
entertainment, global distribution and sales, interactive ventures
and games and location-based entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio
of businesses the flagship STARZ premium pay network serving 24.2
million subscribers. The combined company will operate five
over-the-top (OTT) streaming services and the STARZ app delivering
content directly to consumers.
The Company's feature film business spans eight labels and
includes the global box office phenomenon La
La Land, which won six Academy Awards®,
the blockbuster franchises The Hunger
Games, John
Wick and Now You See Me, Roadside
Attractions' critically-acclaimed Manchester by the Sea, Codeblack
Films' All Eyez On Me and Kevin
Hart: Let Me Explain and Pantelion
Films' How to Be A Latin Lover and Instructions Not
Included, the highest-grossing Spanish-language film ever
released in the U.S.
One of the largest independent television businesses in the
world, Lionsgate's slate of premium quality series encompasses
nearly 90 shows on more than 40 different networks. These include
the ground-breaking Orange is the New Black,
Nashville, The Wendy
Williams Show, The
Royals, Casual, Greenleaf, Dear
White People, the network reality show Candy Crush,
and hit STARZ series including American
Gods, The White Princess, Outlander
and Power, the second highest-rated premium pay
television series of 2016.
Lionsgate's home entertainment business is an industry leader in
box office-to-DVD and box office-to-VOD revenue conversion rates.
Lionsgate handles a prestigious and prolific library of more than
16,000 motion picture and television titles that is an important
source of recurring revenue and serves as a foundation for the
growth of the Company's core businesses. The Lionsgate, Summit
Entertainment and Starz brands are synonymous with original,
daring, quality entertainment in markets around the
world. www.lionsgate.com
CONTACT:
For Laugh Out Loud:
Metro Public Relations
Laura Michael
LOL@metropublicrelations.com
310-601-3211
For Lionsgate:
Peter
Wilkes
pwilkes@lionsgate.com
310-255-3726
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SOURCE Lionsgate