KUALA LUMPUR, Malaysia,
July 18, 2017 /PRNewswire/ --
PureCircle (PURE.LSE), the world's leading producer and innovator
of great-tasting stevia sweeteners for the global beverage and food
industry, notifies the market that today it is launching new stevia
leaf-based flavor enhancers. These flavor enhancers significantly
augment both vanilla and cocoa flavors, enabling companies to
produce products at a manageable price point.
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The new products can be labelled as natural flavors on product
ingredient labels. These breakthroughs build on PureCircle's
extensive range of flavors which allows them to enhance key
benefits such as mouthfeel, sweetness quality and different
tonalities across a wide range of applications.
Consumer demand for natural cocoa and vanilla ingredients has
never been stronger. As evidenced by global new product launches
from Mintel*, new products containing cocoa have grown +16% over
the past 5 years, and vanilla has increased +31% over the same time
period (2011 to 2016).
PureCircle's new flavor enhancers bolster companies' supply of
limited cocoa and vanilla ingredients, and thereby diversify risk
strategies by introducing a plant-based solution. These new
products will allow developers to reduce the amounts of cocoa and
vanilla alongside sugar without compromising taste.
Commodity markets for cocoa and vanilla can be highly volatile.
In 2016, cocoa prices fluctuated between $2,000 and $3,000 per metric ton. Following much
publicized flooding and other issues, experts have estimated that
vanilla will exceed $500/kg.
These new stevia leaf discoveries enable PureCircle to engage
with customers active in the $12bn
cocoa market and $1bn vanilla market
(based on current prices).
Along with these flavor enhancer discoveries, PureCircle's
innovative stevia sweeteners continue to see heavy adoption as they
enable low-calorie and zero-calorie formulations of food and
beverages. PureCircle is continuing its leadership role in
the research, development and innovation to produce a growing
supply of multiple varieties of stevia sweeteners.
Commenting, Faith Son
Head of Marketing and Innovation said:
"We are excited to have an opportunity to meet new needs of
our customers by introducing these flavor enhancers that
specifically address cocoa and vanilla. We strive to uncover new
properties within the stevia leaf, and this breakthrough enables us
to service new markets and customers in a meaningful way.
PureCircle is committed to maximising the full potential extracted
from each leaf, and we believe our ability to
reduce sugar and enhance key flavor tonalities naturally will be a
winning combination."
* Data provided by Mintel GNPD 2011-2017
Notes to Editors
About PureCircle
- PureCircle is the only company that combines advanced R&D
with full vertical integration from farm to high-quality innovative
stevia sweeteners.
- The Company collaborates with farmers who grow the stevia
plants and with food and beverage companies which seek to improve
their low- and no-calorie formulations using a sweetener from
plants.
- For more information, visit: www.purecircle.com.
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