CONCORD, N.C., April 6 /PRNewswire/ -- Once again, Pennzoil is
taking its role in the Pennzoil Ultra™ Victory Challenge to the
ultimate level by allowing one lucky fan the chance to ride shotgun
with Kevin Harvick during the 2010
event. The third annual Pennzoil Ultra™ Victory Challenge is set
for May 22, 2010, at Charlotte Motor
Speedway (CMS) as part of the Sprint All-Star Race pre-event
festivities.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20100406/CL82356 )
The Pennzoil Ultra™ Victory Challenge is NASCAR's version of a
"slam dunk contest," with the sport's top talent showing off their
post-win burnout celebration abilities in classic NASCAR
tire-smoking-donut style.
One fan who enters the Pennzoil online sweepstakes will be
randomly selected to ride "shotgun" during the Pennzoil Ultra™
Victory Challenge with Kevin
Harvick, driver of the No. 29 Pennzoil Ultra Chevrolet, 2009
Pennzoil Victory Challenge winner and 2007 NASCAR Sprint All-Star
champion. The Pennzoil Ultra™ Victory Challenge "Ride Shotgun
Sweepstakes" online promotion runs from April 1st - May 5th at
(www.pennzoilultravictorychallenge.com). Fans can register online
and get complete sweepstakes rules.
"Victory burnouts remind us of the exhilaration drivers can feel
when their car's engine is running clean with Pennzoil Ultra™,"
said Debbie Van Schalkwyk, Pennzoil
Global Brand Manager. "It takes a clean-running engine to make it
to Victory Lane, and that is why Pennzoil Ultra™ is proud to be the
title sponsor of this great event. Nothing keeps your engine
closer to factory clean than Pennzoil Ultra™."
The makers of Pennzoil® motor oils announced the launch of
Pennzoil Ultra™ in March 2010.
This new, ultra-class motor oil became a reality after years
of collaboration between the Pennzoil® brand team and Shell
Lubricants' global technology team to formulate a motor oil that
helps to keep engines as close to factory clean as possible.
The advanced proprietary synthetic formula of Pennzoil Ultra™
motor oil with Hyper Cleansing Technology™ far exceeds most car
manufacturers' most stringent standards for cleanliness and
protection(1)--nothing keeps an engine closer to factory clean(2).
Plus, Pennzoil Ultra™ not only helps prevent sludge and other
deposits, but also cleans up existing sludge. And no leading
synthetic motor oil provides better wear protection than Pennzoil
Ultra™.(3)
The Pennzoil Ultra™ Victory Challenge has become a star-studded
event with celebrity judges, the biggest names in NASCAR competing,
and interactive fan involvement. Celebrity judges and drivers
will be announced in the weeks leading up to the event.
Seven drivers will compete in the Victory Challenge, in stock
cars identically prepared by the NASCAR Racing Experience.
Similar to 2009, judges will score the drivers' creativity in
a 30-second freestyle burnout. This year, however, drivers
can also gain bonus points by knocking down strategically placed
obstacles. Drivers will start from turn four and will trigger
the 30-second "Pennzoil Ultra™ Countdown Clock" as they cross the
starting line. The driver with the most points, including the
creativity score from the judges and any bonus points, will be
declared the winner, with $10,000
awarded to his or her charity of choice.
"The Pennzoil Ultra Victory Challenge is such a cool event,"
said Kevin Harvick, driver of the
No. 29 Shell-Pennzoil Chevrolet and winner of the 2009 Pennzoil
Ultra Victory Challenge. "It's awesome that Pennzoil found a
way to put together a unique event that is fun and entertaining for
both the fans and the drivers. It gives drivers a whole
different level to compete on, and what could be better than having
bragging rights for the best burnout?
"This year, the No. 29 has Pennzoil Ultra both on the paint
scheme and under the hood for the Sprint All-Star Race. We
won with Ultra under the hood the first time we ran it in the
Budweiser Shootout earlier this year and we'll also be running
Ultra under the hood for the Pennzoil Ultra Victory Challenge, so
hopefully we can smoke the competition once again."
The Pennzoil Ultra™ Victory Challenge will be televised live on
Saturday, May 22 at 6:15 p.m. ET during SPEED's pre-race coverage
prior to the NASCAR Sprint Cup Showdown and NASCAR Sprint Cup
All-Star Race.
About Pennzoil®
Pennzoil® is the #1-selling motor oil and one of the most
trusted brands in America. The Pennzoil line of quality
products meets or exceeds industry specifications to offer
exceptional engine protection, and includes Pennzoil Ultra™ motor
oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full
Synthetic motor oil, Pennzoil® Advanced Protection motor oil,
Pennzoil® SUV, Truck & Minivan motor oil, Pennzoil® High
Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil.
For more information about Pennzoil products, please visit
www.pennzoil.com
Pennzoil is produced and marketed by Shell Lubricants. The term
'Shell Lubricants' collectively refers to the companies of
Royal Dutch Shell plc that are
engaged in the lubricants business. Shell Lubricants companies lead
the lubricants industry, supplying 13% of global lubricants
volume.(4) The companies manufacture and blend products for use in
applications ranging from consumer motor oil and food processing
oils to heavy industrial lubricants and commercial transport oils.
The Shell Lubricants portfolio of top-quality brands includes
Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell
CASSIDA®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, a
portfolio of leading car care brands and Jiffy Lube® lubrication
services.
(1) Based on GF-4, Ford, Chrysler, GM and Ferrari
specifications
(2) Based on Sequence VG sludge test using SAE 5W-30
(3) Based on Sequence IVA wear test using SAE 5W-30
(4) Kline & Company, "Competitive Intelligence for the
Global Lubricants Industry, 2008 – 2018."
SOURCE Shell Lubricants