MANHATTAN, N.Y., May 30, 2017 /PRNewswire-iReach/ -- Lounge Lizard
is globally recognized as a top New York web design
company within the web and mobile app development
industry. Lounge Lizard's brandtenders are creative,
tech-savvy, and passionate in developing innovative strategies that
drive conversion for both startup and established clients of all
industries, making them the "best of breed since 1998."
Visuals are on the rise, and videos, in particular, are a major
driver of user engagement and SEO. As visuals take a place of
prominence in website design and online content dissemination, the
immersive visual experiences of 360° video are also becoming
increasingly popular. NY based website and development company,
Lounge Lizard, discusses 360° videos.
Videos drive up user engagement. They command attention,
increase likes and shares on social media, and offer social proof.
The integration of URLs and links in video posts and on websites,
and keyword integration in titles and descriptions encourage
indexing for search engines and provide an SEO boost, making brands
more visible online. Additionally, videos provide an elevated user
experience.
Videos are a great tool to establish industry thought
leadership, create excitement with live video posts, and much more.
360° video can take visual marketing to the next level. Immersive
videos have a higher rate of repeat views than standard videos and
convert at a higher rate as well. They take on a similar role to
virtual reality by pulling users into the experience with life-like
engagement and action-focused visual interest. While 360° video may
not be necessary for all businesses, often they are very
beneficial. 360° videos are perfect for live event filming,
interactive video tours of stores or facilities, product or service
demonstrations, real estate postings and much more.
As with any newer technology, 360° video does have its downsides
that will get worked out over time as the technology, and its
application is perfected. Consider a few points when incorporating
360° videos in websites and social media posts. The type of display
or display magnification can impact the quality of how 360° video
renders on larger screens, and there could be compatibility issues
on certain social media platforms. For mobile use websites and
platforms such as YouTube, 360° video is a great story-telling
vehicle for the brand. For businesses who rely largely on desktop
usage of their website and typically disseminate business-promoting
videos on Facebook, waiting for the next generation of 360° videos
and equipment may be a better option.
Lounge Lizard is an award-winning, high-end design boutique
specializing in website and mobile app development, UX/UI,
branding, and marketing. Lounge Lizard excels in creating the
ultimate brand strategy, fully loaded with expertly crafted visuals
that work together to increase sales and effectively communicate a
client's unique personality.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE Lounge Lizard