DALLAS, March 6, 2015 /PRNewswire/ -- As the market
eagerly anticipates Apple's March 9
launch event to introduce the new Apple Watch, 81% of people
already know the device includes a digital health and fitness
monitor, according to a February 2015
HealthMine survey of 561 consumers with company-sponsored health
plans. The HealthMine survey was fielded by Survey Sampling
International (SSI) on March 1-2,
2015.
What's more, age plays a significant role in demand for the
Apple Watch. Forty-six percent (46%) of people age 18-34 are
interested in getting it to track their health, while 38% of people
age 35-54 are interested. Sixty percent (60%) of individuals age
55+ are not interested in getting an Apple Watch to
track health.
Despite a growing selection of mobile fitness and health
tracking technologies including the Apple Watch, the survey also
revealed that the desktop/laptop computer is still the number one
way people prefer to access their health information. For younger
people age 18-54, the smartphone is a second choice for accessing
health data. For respondents 55+, a smart phone is their last
preference.
"One size fits none when it comes to health," said Bryce Williams, CEO and President of HealthMine.
"Consumers require a lot of education to understand and accept new
health tools, and their preferences are highly personalized. Plus,
we anticipate that Apple will quickly demonstrate that the Watch is
the next device to watch when it comes to health and fitness. It
will offer consumers a new, powerful choice in personalizing
health."
Williams added that it is important that health and wellness
vendors must offer tailored solutions that work across multiple
technology platforms and fit easily into people's day-to-day
lives.
"Apple has proven they know how to integrate new technologies
that change our lives -- and the Watch can be a true breakthrough
in helping people improve their health," Williams concluded.
About the Survey
The HealthMine Wellness Preferences Survey data were collected via
an opt-in panel from Survey Sampling International. The margin of
error is 4%. Survey Sampling International (SSI) has been the
Worldwide Leader in Survey Sampling and Data Collection Solutions,
across every mode, for 37 Years.
Key Results below:
Q: Do you have an interest in getting an Apple Watch as a
way to track your health?
|
Age:
|
All
|
18-34
|
35-54
|
55+
|
|
Yes
|
38%
|
46%
|
38%
|
25%
|
|
No
|
44%
|
36%
|
44%
|
60%
|
|
I did not know it
could track my health
|
18%
|
18%
|
19%
|
15%
|
Q: Thinking about having access to your health and health
plan information, rank in order of priority how you would
like, or wish you could have primary access?
|
Age:
|
All
|
18-34
|
35-54
|
55+
|
|
I would like to have
access at my desktop or laptop
|
1
|
1
|
1
|
1
|
|
I would like to have
access on my smartphone
|
2
|
2
|
2
|
5
|
|
I would like to have
an 800 number to call
|
3
|
3
|
3
|
2
|
|
where I can ask
questions/get answers
|
|
|
|
|
|
I would like to have
all my information mailed
|
4
|
5
|
5
|
3
|
|
via US postal service
periodically
|
|
|
|
|
|
I would like to have
access on my tablet device
|
5
|
4
|
4
|
4
|
About HealthMine
HealthMine, a leading consumer health
engagement company, has developed the wellness industry's first and
only Personal Clinical Engagement (PCE) technology platform.
HealthMine PCE automatically connects comprehensive clinical data
with tailored recommendations, resources and incentives to create a
personalized health portal available on any mobile device.
HealthMine has more than one million users today, and has saved
employers and payers more than $100 million in healthcare
costs. The company, founded in 2008, is based in Dallas,
Texas with offices in San Francisco, New
York and Minneapolis.
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SOURCE HealthMine