BENTON HARBOR, Mich.,
March 7, 2015 /PRNewswire/
-- KitchenAid continues to bring the coffee house experience
into the home with three new additions to its Craft Coffee
portfolio: the Siphon Coffee Brewer, Precision Press Coffee Maker
and Burr Grinder. Inspired by the careful technique and precision
of baristas, the brand's newly expanded line of brewers offers a
range of craft brewing methods celebrated within coffee house
culture.
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Beginning with the Pour Over Coffee Brewer and Pro Line® Series
Espresso Maker and forthcoming new products, consumers can bring a
range of barista techniques that deliver nuanced flavors, aromas
and expert consistency of a high-end craft coffee house into their
kitchens.
"Our product designers spent the past few years extracting
lessons from some of the most time-tested and barista-approved
brewing methods for craft coffee," says Brandon Mock, a Product Designer on the
KitchenAid® Craft Coffee team. "We then combined this
learning with the modern, artful product design that has become the
hallmark of the KitchenAid brand."
The forthcoming KitchenAid® Siphon Coffee Brewer reimagines the
theater of classic vacuum pot brewers with modern engineering,
simple setup and fewer parts. It combines the richness of
total-immersion brewing methods with the clean flavor profile of
filter-brewed coffee, all without the need for an actual
filter.
Another addition to the craft brewing portfolio, the KitchenAid®
Precision Press, enhances the classic French press method of
brewing with clever features to conveniently brew a rich cup of
French press coffee. The integrated timer and weight scale make it
easy to measure coffee within the carafe and realize the perfect
brew time, producing earthy, rich and flavorful coffee.
Also coming this summer is another essential for creating
high-quality craft coffee in the home. The KitchenAid® Burr Grinder
will offer precision grinding that provides the first step in
creating a consistent cup of rich craft coffee.
Available now, the KitchenAid® Pour Over Coffee Brewer emulates
the technique of an expert barista with a pre-infusion stage that
pours just enough water to wet the coffee grounds, then pauses long
enough to allow the fresh coffee to "exhale" before the final
brewing stage. This technique creates the "bloom" that marks a
great cup of pour over coffee, without the need to watch, wait and
hover over the cup.
The brewer also boasts a carefully designed shower head that
fully saturates the fresh grounds, and an intermittent brewing
cycle that mimics the natural pauses in a handmade pour over brew.
In addition, it features multiple brewing temperature settings
calibrated for both light and dark roast coffees, and an adjustable
cup setting that optimizes the brew for different batch sizes.
"Our approach is to take classic, proven coffee brewing methods
and remove some of the uncertainty, so that coffee lovers can make
a barista-quality cup at home," said Mock. "We're automating some
of the processes that normally leave room for human error."
He notes that the Pour Over Coffee Brewer has earned a Home
Brewer Certification from the Specialty Coffee Association of
America, which enforces some of the country's toughest guidelines
on home coffee brewing equipment.
"The brand's craft coffee design team focused their efforts and
multiple innovations around one simple mission: to make it easy for
people to drink a better cup of coffee in the comfort of their
homes," said KitchenAid Product Design Manager John McConnell. "We're taking the manual aspects
out of craft coffee, which just makes it easier and more accessible
for everybody."
"Good coffee is becoming more prevalent today, much like craft
beer," adds Mock. "And what you're seeing is that once people are
exposed to craft coffee, there's no turning back."
Available now, the Pour Over Coffee Brewer retails for
$199.99, and suggested retail price
for the Pro Line® Series Espresso Maker is $1,299.99. The Siphon Coffee Brewer will be
available in June at a suggested retail price of $249.99 and the Burr Grinder will be available in
July at a suggested retail price of $299.99. The Precision Press Coffee Maker will be
available in September at a suggested retail price of $149.99.
To read more about the KitchenAid Craft Coffee line of products,
visit KitchenAidCraftCoffee.com.
Since the introduction of its legendary stand mixer in 1919 and
first dishwasher in 1949, KitchenAid has built on the legacy of
these icons to create a complete line of products designed for
cooks. Today, the KitchenAid® brand offers virtually every
essential for the well-equipped kitchen with a collection that
includes everything from countertop appliances to cookware, ranges
to refrigerators, and whisks to wine cellars. Cook for the
Cure®, the brand's partnership with Susan G. Komen®, is now in its
14th year and has raised over $10
million to help find a cure for breast cancer. To
learn why chefs choose KitchenAid for their homes more than any
other brand*, visit KitchenAid.com or join us at
Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.
* Based on a 2014 survey, KitchenAid was found to be the home
kitchen appliance brand chosen most often by members of the
International Association of Culinary Professionals.
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SOURCE KitchenAid