LONDON, June 28, 2016 /PRNewswire/ -- Marni Zapakin,
senior project manager with Ketchum Global Research & Analytics
(KGRA), was named Young Professional of the Year at the 14th-annual
AMEC Awards held earlier this month in London. AMEC is the International Association
for Measurement and Evaluation of Communication, the global trade
body and professional institute for agencies and practitioners who
provide media evaluation and communication research.
"Marni's commitment to measurement is clear to anyone that works
with her. She has truly improved KGRA's approaches to measurement
by finding simple ways to integrate quantitative survey data with
various media measurement data sets," said David Rockland, partner
and CEO of Ketchum Global Research & Analytics. "She has
rightly earned the respect of her team, her colleagues and her
clients over her three years at Ketchum, and we look forward to
watching her continue to grow her expertise and find new ways to
push Ketchum and the industry forward."
In addition to Zapakin's Young Professional of the Year award,
Rockland was honored with a Lifetime Fellowship award from AMEC,
recognizing his life-long commitment to communications
measurement.
Ketchum also received one Gold, two Silver and one Bronze award
for its work on behalf of its clients. Ketchum's award-winning
client programs include:
AWARD WINNERS
GOLD: BEST USE OF MEASUREMENT FOR A SINGLE
EVENT
"Developing Philips' Integrated PESO Content Strategy
for the 2016 World Economic Forum"
Philips with OneVoice Connect*
SILVER: BEST USE OF A MEASUREMENT FRAMEWORK
"Standardizing PR Measurement Across Multiple Brands"
General Mills with Ketchum
SILVER: INNOVATION AWARD FOR NEW MEASUREMENT
METHODOLOGIES
"Strategic Communications 2.0"
Cleveland Clinic with Ketchum Global Research &
Analytics
BRONZE: BEST USE OF INTEGRATED COMMUNICATION
MEASUREMENT/RESEARCH
"When Things Go Viral!"
Clorox with Ketchum Global Research & Analytics
These latest award wins follow a number of high honors bestowed
to Ketchum in recent months. In June, Ketchum won a Cannes Lion and
seven PRSA Silver Anvils. Earlier this year, Ketchum received three
EMEA SABRE Awards and its Russian office was named Russian
Consultancy of the Year. Ketchum also won three North American
SABRE Awards, three PRWeek U.S. Awards, and four
PRWeek Global Awards, including Global Campaign of the
Year.
*Ketchum Global Research & Analytics is the research arm
of OneVoice Connect
About Ketchum
Ketchum is a leading global
communications firm with operations in more than 70 countries
across six continents. The winner of 19 Cannes Lions and an
unprecedented five PRWeek Campaign of the Year Awards,
Ketchum partners with clients to deliver strategic programming,
game-changing creative and measurable results that build brands and
reputations. For more information on Ketchum, a part of the DAS
Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of
Companies, a division of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), is a global group of marketing services
companies. DAS includes over 200 companies in the following
marketing disciplines: specialty, PR, healthcare, CRM, events,
promotional marketing, branding and research. Operating through a
combination of networks and regional organizations, DAS serves
international, regional, national and local clients through more
than 700 offices in 71 countries.
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SOURCE Ketchum