HACKETTSTOWN, N.J.,
Dec. 18, 2014 /PRNewswire/
-- Music superstar Jessica
Sanchez is home for the holidays, and she brought the
ultimate stocking stuffer – M&M'S® Crispy Chocolate
Candies.
M&M'S® Crispy is coming back, and today Mars
Chocolate North America unveiled the latest in a string of
star-studded special deliveries to fans as a way to say thanks for
their undying passion for M&M'S® Crispy. This time,
pop singer Sanchez returned to her hometown of Chula Vista, CA, to do some "Crispy Caroling."
The songstress surprised fans, friends and family, stopping door to
door with classic holiday carols and a taste of
M&M'S® Crispy before it reaches full national
distribution in January.
In October, Mars Chocolate North America announced that, after a
decade of petitions and pleas from fans, the company is officially
bringing back M&M'S® Crispy. The chocolate candies
feature a delectable, crispy center covered in rich, creamy milk
chocolate, enclosed in a colorful candy shell. This crispy, crunchy
and delicious treat is featured in a new, eye-catching, bright
green bag.
Throughout the fall, M&M'S® Brand has been
honoring the M&M'S® Crispy fans with special
deliveries:
- On Halloween,
M&M'S® Brand transformed a fan's
suburban Chicago home into the
only house in the country with M&M'S® Crispy to give to trick-or-treaters, with a surprise
delivery featuring Chicago
basketball legend Scottie Pippen.
- In November, a fan who said she wanted
M&M'S® Crispy "faster" received a
speedy delivery with the help of Kyle Busch, the talented driver of the No.
18 M&M'S® Toyota Camry.
- Earlier in December, Vanessa Williams – television, Broadway and
music superstar, as well as the voice behind
M&M'S® Brand character Ms. Brown –
joined the brand at M&M'S World®
New York to celebrate the first
batches of M&M'S® Crispy available
on store shelves.
M&M'S® Crispy will be widely available at
retailers beginning in January 2015
in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown
Bags (9.9 oz.). M&M'S World® stores in Las Vegas, Orlando and Henderson, Nevada, will host special
M&M'S® Crispy sampling opportunities throughout the
month of December before the product becomes widely available in
January.
For more information, visit the M&M'S® Brand
Facebook page at www.facebook.com/mms, the official
M&M'S® Twitter handle @mmschocolate, or
www.mms.com.
About Mars, Incorporated
In 1911, Frank C. Mars made the
first Mars candies in his Tacoma,
Washington kitchen and established Mars' first roots as a
confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in
business and together they launched the MILKY WAY® bar. In 1932,
Forrest, Sr. moved to the United
Kingdom with a dream of building a business based on
the objective of creating a "mutuality of benefits for all
stakeholders" – this objective serves as the foundation of Mars,
Incorporated today. Based in McLean,
Virginia, Mars has net sales of more than $33 billion, six business segments including
Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more
than 75,000 Associates worldwide that are putting its Principles
into action to make a difference for people and the planet through
its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®,
WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and
NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®,
MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™
chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and
LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®,
MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE
ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®;
Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow
us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars,
linkedin.com/company/mars.
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SOURCE M&M'S