FAIRFAX, Va., April 22, 2014 /PRNewswire-USNewswire/ --
AHAA: The Voice of Hispanic Marketing is putting on a
powerful show, extending its "Thinking Under the Influence"
platform in 2014 to forecast the extraordinary evolution of the
American landscape and the changes taking place over the next five
years. Taking place at the Eden Roc Renaissance Hotel in
Miami from April 28-30, AHAA's 2014 Annual Conference is
bringing together the biggest names in thought leadership: from
media mogul Rupert Murdoch,
delivering the opening keynote address, to acclaimed filmmaker
Roberto Rodriguez,
multi-Platinum singer/songwriter Prince
Royce, best-selling author and word-of-mouth expert
Jonah Berger, and a handful
of CMOs from top companies, including Havaianas, Wells
Fargo and the U.S.
Army, to name a few. In addition, AHAA will be celebrating the
best in U.S. Hispanic and Latin American creativity with the
Third Annual USH Idea Awards and the 45th
Annual FIAP Awards, respectively.
This year, AHAA has launched the Think AHAA mobile app to
provide a roadmap to the annual conference, giving users access to
details on this year's A-list lineup of marketing industry elite,
network with fellow conference goers, and schedule-building.
Specific features of the app include the full event schedule sorted
by day, and the ability to rate the sessions directly on the app;
session locations with maps of the exhibit halls and session rooms;
the ability to connect and exchange contact details with other
attendees and share "Thinking Under the Influence" experiences on
Facebook, Twitter and LinkedIn using the hashtag #thinkahaa.
"This conference is all about compelling content, teachable
moments and powerful insights – every session is hard-hitting and
there is no fluff," said Aldo
Quevedo, chair of AHAA and principal/creative director at
Richards/Lerma. "As multicultural has evolved from a niche target
to the central audience for marketers, AHAA is bringing together
the brightest and most influential thought leaders to provide a
blueprint of effective marketing strategies spanning across
cutting-edge creative, digital and new media."
Research is a core part of all AHAA conferences, and this year,
there are multiple sessions that will be putting forth bold
concepts and providing key opportunities for growth:
- In partnership with the Association of National Advertisers
(ANA), AHAA will be breaking through the chatter to provide the
industry with a trusted definition of Total Market, which
has been developed after a year of comprehensive research and with
valuable input from a coalition of general market and multicultural
marketing associations and agencies and top corporations. Two
sessions will be devoted to exploring this complex issue – both
from the client and agency perspectives – to provide marketers with
clarity and insights for successful implementation.
- AHAA and Nielsen will unveil Upscale Hispanics 2.0: A
Growing Affinity for Luxury, a new study exploring levels of
optimism and the leading drivers influencing upscale purchasing
behavior across mid-to-high end brands. This session will include
comparisons among three distinct upscale segments across select
categories, including department stores, casual dining and prestige
cosmetics.
- MTV Tr3s will lead a session that explores how a
post-recession "Next Normal" is impacting the work and leisure
lives of U.S. Hispanic and Non-Hispanic Millennials 19-34.
Attendees will understand how they prepare for and seek employment,
define success & use technology at work, and the role work
plays in their overall lives and where the boundaries lie between
their work and personal lives.
AHAA also will feature a series on creativity with premier
partners FIAP and Circulo Creativo, digital marketing
with the Interactive Advertising Bureau (IAB), and public
relations with the Hispanic Public Relations Association
(HPRA). In addition to the prestigious galas taking place
during the conference, AHAA will announce the winner of the 2014
Marketer of the Year Award, and HispanicAd.com will reveal the
recipients of the HispanicAd.com Account Planning Excelencia
(HAPE) Awards & Media Planning Awards.
The A-list lineup of marketing industry elite includes the
following: Chairman and CEO of 21st Century Fox,
Rupert Murdoch; award-winning
filmmaker Robert Rodriguez;
multi-Platinum artist Prince
Royce; Rui Porto, CMO,
Havaianas; James Ortiz, CMO,
U.S. Army; Jamie Moldafsky,
CMO, Wells Fargo; Andrea
Strauss, VP, Nickelodeon Brand & Consumer Insights;
Juan Torres, Head of
Multicultural Advertising and Marketing, Chrysler Group LLC; global
telecommunications, media and cable industry executive
Sol Trujillo, chairman of the
Latino Donor Collaborative (LDC); Nico
Pimentel, co-founder and innovation director, +Castro;
Papon Ricciarelli, CEO of DON; best-selling author
Jonah Berger; Christian Martinez, head of sales of U.S.
Hispanic at Facebook; Juanjo
Duran, head of Hispanic content, YouTube;
Mark Lopez, head of U.S.
Hispanic sales, Google; Borja
Perez, SVP Digital Media & Social Media,
NBCUniversal/Telemundo; Nuria
Santamaria, Multicultural Strategy, Twitter;
Victor Zaborsky, Director,
Marketing, MilkPEP; Dennis
Legault, Associate Marketing Director, P&G North
American Oral Care; Maria Cristina
Rios, Director, Multicultural Marketing & Media
Strategy, Macy's; David
Cardona, Director, Shopper Marketing, Category Advisory
Services and Multi-Cultural Capabilities, The Clorox Company;
Xavier Turpin, Director,
Multicultural Marketing, Dunkin' Brands; Christopher G. Rivera, Associate Director,
Brand Marketing – Multicultural, Kellogg Company.
"The AHAA Conference Planning Committee has worked tirelessly
over the last few months to raise the bar and provide attendees
with an agenda jam-packed full of teachable moments that folks
won't want to miss," said Conference Chair and Chair-Elect Linda
Lane Gonzalez, president of viva partnership, inc. "AHAA is
grateful to them and our impressive list of sponsors who are making
this event possible."
Sponsors and media partners include: Aca Films, Aire Radio
Networks, Delta Media Inc., Diaro Las Americas, ESPN Deportes,
Facebook, FOX Hispanic Media Conexiones, Google, HispanicAd.com,
Hispanic Public Relations Association (HPRA), Interactive
Advertising Bureau (IAB), impreMedia, MaxPoint, Mintel, Moco Space,
Nielsen, Portada, PRNewswire, PRODU, Terra, Univision, YouTube, and
YuMe.
For all conference information and last-minute registration,
please visit http://ahaa.org or download the Think AHAA mobile
conference app from iTunes or Google Play. Follow all conference
chatter on Facebook, LinkedIn and Twitter by using the hashtag
#thinkahaa.
About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the
national trade organization of all marketing, communications and
media firms with trusted Hispanic expertise.
SOURCE AHAA: The Voice of Hispanic Marketing