ATLANTA,
April 28, 2015 /PRNewswire/
-- Equifax Inc. (NYSE: EFX) announced today it will be one of
the 14 founding partners of the new Atlanta stadium set to open in
2017. The agreement continues a multi-year relationship
between the global consumer and business information solutions
leader and the Atlanta Falcons, and underscores the company's
investment in the Atlanta community, where Equifax is
headquartered.
"Equifax has proudly supported the Falcons for the past four
years, and we are excited to expand our relationship with the
Falcons and The Arthur M. Blank Family Foundation," said Equifax
Chairman and Chief Executive Officer, Richard F. Smith. "For Equifax, this agreement
is like making the first pick in the NFL draft because it allows us
to be the exclusive credit and identity information partner of our
hometown Atlanta Falcons and new MLS Atlanta team, and to make
significant contributions to communities located on the Westside of
Atlanta."
The Falcons and Equifax first became partners in September 2011. That announcement marked
Equifax's first NFL sports team sponsorship in its then 112-year
history.
"We are very pleased to continue our partnership with Equifax
for another decade," said Arthur
Blank, owner and chairman of the Atlanta Falcons. "Equifax
will help us enhance the fan experience at the stadium and, along
with our foundation, make a meaningful difference in the lives of
the residents in communities surrounding the new stadium."
The new 10-year partnership agreement with AMB Sports &
Entertainment will give the company a premier presence in the
new stadium, including a branded zone that will provide Equifax the
opportunity to engage new stadium patrons on each of the three main
concourses inside the new structure. The partnership includes joint
promotions, branded radio segments, prominent signage at the new
stadium, on-field contests, digital programming and other
advertising related to the company's credit monitoring and identity
protection products.
"We're excited to have Equifax as a founding partner of the new
stadium," said Rich McKay, president
and CEO of AMB Sports & Entertainment. "Equifax is a valued
partner that not only provides a valuable service to our players,
associates and fans, but also cares about our communities,
including the Westside neighborhoods."
As a founding partner of the new stadium, Equifax looks forward
to sponsoring the Atlanta Falcons and welcoming and sponsoring
Atlanta's new Major League Soccer team, which will host 17 to 20
matches each season in the new stadium when it begins play in 2017.
MLS Atlanta has already amassed more than 19,000 season ticket seat
deposits.
About Equifax
Equifax is a global leader in consumer, commercial and workforce
information solutions that provides businesses of all sizes and
consumers with insight and information they can trust. Equifax
organizes and assimilates data on more than 600 million consumers
and 81 million businesses worldwide. The company's
significant investments in differentiated data, its expertise in
advanced analytics to explore and develop new multi-source data
solutions, and its leading-edge proprietary technology enables it
to create and deliver unparalleled customized insights that enrich
both the performance of businesses and the lives of consumers.
Headquartered in Atlanta,
Equifax operates or has investments in 19 countries and is a member
of Standard & Poor's (S&P) 500® Index. Its common
stock is traded on the New York Stock Exchange (NYSE) under the
symbol EFX. In 2014, Equifax was nominated as a Bloomberg
BusinessWeek Top 50 company; its CIO was listed as one of the top
100 by CIO magazine; and the company was named to the Fintech 100
list, was recognized as a top 20 company to work for by the Atlanta
Journal-Constitution, and was named a 2014 InformationWeek Elite
100 Winner. For more information, please visit www.equifax.com.
About New Atlanta Stadium
The new home of the Atlanta Falcons and MLS Atlanta will be
ready for play in spring 2017. The stadium will feature flexible
capacity that can expand to up to 83,000 seats; a retractable roof
structure inspired by the oculus in the ancient Rome Pantheon;
views of the Atlanta skyline; a 360-degree HD video halo board
that, at five-stories tall and 1,100 linear feet in diameter, will
be the largest in the NFL and the world; an exterior fan plaza that
will provide fans with pre- and post-game entertainment; and a
technology lounge offering a unique game-day experience full of
media content and full game-day immersion.
For more information on the new Atlanta stadium and to view
project renderings, photos and construction progress, visit
www.newatlantastadium.com and follow @NewATLStadium.
About AMB Sports & Entertainment
AMB Sports & Entertainment (AMBSE) is a subsidiary of AMB
Group, LLC, and is comprised of the Atlanta Falcons Football Club,
LLC, the new Atlanta stadium project, and MLS Atlanta. AMBSE
is working with Premier Partnerships, based in Santa Monica, CA on naming rights and founding
partnerships for the new Atlanta stadium.
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SOURCE Equifax Inc.