Datalogix and LiveRamp, an Acxiom Company, Sign Multi-Year Agreement
January 05 2015 - 7:00AM
Business Wire
LiveRamp, an Acxiom company, and Datalogix today announced an
expansion of their partnership, which now runs through the end of
2017. Under the terms of the agreement, Datalogix will continue to
leverage LiveRamp as an important partner for data onboarding
services used to connect its syndicated and custom segments and its
clients’ first-party data assets to digital media.
“LiveRamp has been a valued partner for several years, as our
business has scaled to support over 80% of the Ad Age 100
advertisers,” said Eric Roza, CEO of Datalogix. “The expansion of
this partnership demonstrates our confidence in their ability to
continue to scale with us into the future. Acxiom’s renewed
commitment to openness since acquiring LiveRamp paves the way for
new partnership possibilities, as well, and we look forward to
doing more with Acxiom in 2015.”
“Extending this strategic partnership with Datalogix further
reinforces Acxiom’s mission to provide an open onboarding service
that connects and powers the entire digital marketing ecosystem,”
said Scott Howe, chief executive officer and president of Acxiom.
“We are focused on enabling better one to one marketing at scale
for clients and partners alike, and this announcement represents
yet another critical step in turning our vision into reality.”
About Datalogix:
Datalogix provides core infrastructure for data-driven marketing
by connecting offline consumer spending with online advertising. It
helps leading brands reach audiences of buyers across display,
online video, mobile and social and quantify the sales impact of
digital marketing campaigns. The Company’s expertise spans the
major consumer segments, including Retail, CPG, and Automotive. For
more information, please visit: http://www.datalogix.com.
About LiveRamp:
LiveRamp, an Acxiom company, connects data across more than 120
digital marketing applications and media platforms. By onboarding
customer data into the targeting, measurement, and personalization
products developed by our partners, we help leading brands
eliminate data silos and run more efficient marketing programs. For
more information please visit www.LiveRamp.com.
About Acxiom:
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
Horn GroupErica McDonald, 646-202-9784 /
732-713-2354erica.mcdonald@horngroup.com
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