HERNDON, Va., Aug. 22, 2016 /PRNewswire-USNewswire/
-- Humane Farm Animal Care (HFAC) has accepted BRF Brasil –
one of the largest food companies in the world – into the Certified
Humane® program for 33 of their chicken farms in Goiás (Midwest
Brazil). BRF Brasil produces chicken products sold under the Sadia
brand, the leading chicken brand offered to the Brazilian market
for decades through recipes developed by celebrity chef Jamie
Oliver.
"BRF Sadia is improving the lives of more than 40 million birds
under the Certified Humane® Brasil program," said Luiz Mazzon, Director of Certified Humane® in
South America. "We expect this
program to continue to grow as more and more consumers demand
humanely-raised food."
Headquartered in Herndon,
Virginia, HFAC is the leading international nonprofit
certification program improving the lives of millions of farm
animals in food production. Today, the Certified Humane® label can
be found on meat, poultry, egg, and dairy products in five
countries – the U.S., Canada,
Brazil, Chile and Peru. Under the Certified Humane® program,
producers must use HFAC's precise Animal Care Standards for
the humane treatment of farm animals raised in food production and
be inspected regularly to be in compliance with the Certified
Humane® program. Animals must receive a nutritious diet without
antibiotics or hormones and must be raised with shelter, resting
areas and space sufficient to support natural behaviors, like
spreading their wings, perching on posts, living cage-free lives
and moving freely on pastures.
Adele Douglass, Executive
Director for HFAC, says BRF's commitment to humane farm animal care
will resonate with other food producers and farms worldwide.
"Having one of the largest food companies in the world commit to
raising their animals Certified Humane® shows that any producer of
any size can commit to raising farm animals humanely," she says.
"BRF will set a high bar for other food producers and farmers to
follow."
Since HFAC launched the Certified Humane® program in 2003, more
than 140 companies, representing thousands of farms and more than
514 million farm animals, have been raised under HFAC's precise
Animal Care Standards.
Consumers can visit HFAC's "Where to Buy" page or download the
free Certified Humane® app to search for nearby stores that sell
Certified Humane® products in English, Spanish, Portuguese and
French.
For more information on HFAC and the Certified Humane® label,
visit www.certifiedhumane.org.
CONTACTS: Luiz Mazzon,
Humane Farm Animal Care, Director General, Certified Humane® -
South America, +55 48 9156-3208,
luiz@certifiedhumanebrasil.org; Adele
Douglass, Humane Farm Animal Care, Executive
Director-USA, 703-435-3883,
info@certifiedhumane.org
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SOURCE Humane Farm Animal Care