FAIRFIELD, N.J., Feb. 13, 2016 /PRNewswire/ -- Alex Brands®
today announced that it has signed a licensing agreement with
Skybound Entertainment's The Walking Dead comic book series
to manufacture, distribute and market a line of Buzz Bee Toys® dart
blasters, water guns and more based on the successful zombie
apocalypse comic.
"Creating a partnership with Skybound Entertainment and the
Walking Dead series is a perfect fit for our Buzz Bee
product line," said Neil Friedman,
CEO of Alex Brands. "Much like the
Buzz Bee Toys' play experience, we look forward to bringing the fun
and excitement of the comic book to life through creative
play."
"The new products from Buzz Bee Toys so perfectly capture the
spirit of the series," said Robert
Kirkman, CEO of Skybound Entertainment. "We know our fans
will be thrilled with the quality, performance and value of the
products."
The black-and-white American comic book series is considered one
of the most successful series in recent history with millions of
issues sold annually and a record breaking TV adaptation. The new
Buzz Bee Toys products will reflect the essence of The Walking
Dead comic series. Highlights include a six shot dart blaster
with automatic advance that blasts darts up to 72 feet and a side
by side double barrel dart blaster with a secret storage
compartment for extra darts. All items will be available starting
fall 2016.
ABOUT SKYBOUND ENTERTAINMENT
Founded in 2010, Skybound
Entertainment is a multiplatform entertainment company specializing
in television, comics, film, digital content, interactive, gaming,
and merchandise. The company is led by The Walking Dead
creator Robert Kirkman and his
longtime producing and business partner David Alpert.
ABOUT ALEX BRANDS
The
ALEX BRANDS® family of brands is comprised of some of the most
iconic, recognizable and award winning toys in the industry today.
With a commitment to helping children become more active and
develop their imagination and creativity, ALEX BRANDS offers toys for children of all
ages. Brands include ALEX Toys®, POOF®, Slinky®, Ideal®, Backyard
Safari®, Buzz Bee Toys®, Kaloo®, Janod®, ZOOB®, Zillionz®,
Scientific Explorer® and Shrinky Dinks®. Through their corporate
contribution program, Alex Brands Cares™, they have created
meaningful partnerships that brighten children's days through play,
and to give back to communities locally and nationwide. For more
information, visit www.alexbrands.com, www.facebook.com/alextoys or
www.twitter.com/alextoys.
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SOURCE Alex Brands