Adam & Eve Tests New, Oversized Catalog!
HILLSBOROUGH, N.C., Nov. 16 /PRNewswire/ -- The folks at Adam & Eve have
always been concerned about size ... This time, however, they are the ones
The latest Adam & Eve catalog is a striking departure from the 5 1/2" x 8"
format that first put them on the map nearly 35 years ago. With a new 8" x 11"
design, this customer-friendly format features both larger layouts and bigger
type for even more, ahem, customer enjoyment all around.
"Adam & Eve's catalog has been copied [by other adult companies] so many times,
we wanted to try something new," explains Cindy Lutz, Marketing Director for
Adam & Eve. "We test so many things every year: designs, products, you name
it. We felt it was time to reformat and see what type of response we got."
Clearly, Adam & Eve has been on the cutting edge of adult entertainment since
its humble beginnings in 1970. But why this change? Why now?
"With websites, particularly adult websites, so popular, visual stimulation is
a must," says Lutz. "Plus," she enthuses, "as America gets older, it gets
harder to read the small print!"
With good standing in the American Direct Mail Association and over 4 million
satisfied customers, Adam & Eve sets the standard in adult mail order
companies. Time will tell how this new catalog design compares with the
original format ... For additional information on Adam & Eve, or for a sample
catalog, please contact Katy Zvolerin at 919.644.8100 x 3121 or .
DATASOURCE: Adam & Eve
CONTACT: Katy Zvolerin of Adam & Eve, +1-919-644-8100, ext. 3121,