HONG KONG, Aug. 29, 2014 /PRNewswire/ -- ALCATEL ONETOUCH,
one of the world's largest mobile phone brands, is proud to
announce today its partnership with AVICII. The
twice-Grammy-nominated artist will be the brand ambassador for the
HERO and IDOL lines, starting with a unique event at IFA Berlin on
September 4.
Logo - http://photos.prnewswire.com/prnh/20140829/141418
Unleash creativity during AVICII's upcoming world
tour
A shared vision about the use of technology to enable people to
express their creativity, including in music, has inspired a strong
connection between the acclaimed young star -- known for
international hits such as "Wake Me Up", "Sunshine" and "Levels" --
and the rising mobile phone brand worldwide.
Recognized for its ability to bring the latest technology within
creative tools among the greatest number of people, ALCATEL
ONETOUCH will sponsor AVICII's upcoming world tour and will feature
him in communications related to its HERO and IDOL product
lines.
"I'm excited to be working with ALCATEL ONETOUCH," said the
DJ-producer, who burst onto the house scene in 2011. "This mobile
phone brand is all about creativity on the go with great design --
and they're developing some cool companion devices for music
creation."
"Our HERO and IDOL lines combine advanced multimedia features,
style and creativity, making them optimal tools for both work and
play," said Dan Dery, ALCATEL
ONETOUCH Chief Marketing Officer. "So we found the perfect partner
in AVICII, who has been able to mix genres and styles to create
something totally new."
#WECREATE, featuring AVICII
To kick off the partnership, AVICII will be performing at the
exclusive #WECREATE event at IFA Berlin, one of the world's largest
consumer electronics trade shows, where ALCATEL ONETOUCH will
introduce its latest series of product offerings. At the
September 4 event, guests will
experience for themselves the creative expression that the products
make possible.
Set in the venue Kraftwerk, in central Berlin, the party will feature a private show
by AVICII, during which VJs will project content created by guests
in rhythm to the music. Everyone will be invited to create and take
part in the show.
Press contacts
ALCATE ONETOUCH: fran.tam@tcl.com
About ALCATEL ONETOUCH
ALCATEL ONETOUCH is simple, unexpected, down-to-earth,
irreverent and colourful. We believe that what makes technology
smart is what you can do with it rather than what it can do.
ALCATEL ONETOUCH is a brand within TCL Communication, an
international multicultural company which designs, develops, and
markets globally a growing range of mobile and Internet devices.
TCL Communication is a public company listed on the Hong Kong Stock
Exchange (2618.HK) and part of TCL Corporation one of the largest
consumer electronics companies in the world.
ALCATEL ONETOUCH is a SMART MOVE.
For more information, please visit www.alcatelonetouch.com.
Fran Tam
+852-3180-2831
fran.tam@tcl.com