COLUMBUS, Ohio, March 8, 2017 /PRNewswire/ -- American Electric
Power (NYSE: AEP) today unveiled a new corporate logo and tagline
as part of its focus on providing innovative energy solutions for
customers and communities.
"AEP is investing in smarter energy infrastructure and new
technologies to provide better service and cleaner energy for our
customers. We're committed to developing innovative energy
solutions that power communities and improve lives. The energy
industry is changing, and our customers' expectations also are
evolving, so we must adapt to meet those new expectations. As we
become an energy company for the future, it's time to adopt a new
logo and a new tagline – Boundless Energy – to reflect that
transformation and our aspirations," said Nicholas K. Akins, AEP chairman, president and
chief executive officer.
In addition to the AEP corporate logo, AEP's subsidiary logos
have been updated with the new look. AEP's seven electric utility
subsidiaries serve more than 5.4 million customers in 11 states.
Additionally, the company operates separate subsidiary companies
that provide competitive electric and gas service in seven states,
and custom energy solutions and renewable energy resources
nationwide.
The new logo represents AEP's first logo change since 1987 and
is the result of research conducted by engaging customers,
employees and other stakeholders as part of an extensive brand
review. AEP and its subsidiaries will change logos on their main
buildings in the coming months. Full adoption of the new logo will
be phased in over the next two years.
The Shipyard, based in Columbus,
Ohio, worked with AEP on the brand review and to develop the
new logo and tagline.
American Electric Power is one of the largest electric utilities
in the United States, delivering
electricity and custom energy solutions to nearly 5.4 million
customers in 11 states. AEP owns the nation's largest electricity
transmission system, a more than 40,000-mile network that includes
more 765-kilovolt extra-high voltage transmission lines than all
other U.S. transmission systems combined. AEP also operates 224,000
miles of distribution lines. AEP ranks among the nation's largest
generators of electricity, owning approximately 26,000 megawatts of
generating capacity in the U.S. AEP supplies 3,200 megawatts of
renewable energy to customers. AEP's utility units operate as AEP
Ohio, AEP Texas, Appalachian Power (in Virginia and West
Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky
Power, Public Service Company of Oklahoma, and Southwestern Electric Power
Company (in Arkansas, Louisiana and east Texas). AEP's headquarters are in Columbus, Ohio.
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SOURCE American Electric Power