MIAMI, Nov. 4, 2016 /PRNewswire-USNewswire/
-- Burson Latino, Burson-Marsteller's team dedicated to
helping clients connect and engage with the dynamic and
fast-growing U.S. Hispanic population, has partnered with TINT, a
social media marketing platform that connects brands and fans, to
create www.latinovoicesandvotes.com, a bilingual social hub for
Latino-focused news, content and online conversations in the last
100 hours of the 2016 U.S. presidential election.
"With Hispanics over-indexing on digital channels and devices,
we wanted to build a platform that will contain all relevant news
and online election chatter by and about Latinos," said
Jorge Ortega, Executive Vice
President of Burson-Marsteller Miami and Burson Latino lead. "TINT is the perfect partner
to help us create this social media hub that will be a resource for
media, clients, marketers, influencers and others who are following
the election and give them access to our team's analysis and point
of view in real time—in Spanish and English."
Burson-Marsteller used its proprietary digital data analytics
tools to identify Hispanic news sites; digital influencers; and
Hispanic business, political, and community organizations most
active vocally on the election and Latino issues, and will curate
content generated by them. In addition, Burson Latino will produce real-time video
commentary and analysis throughout the 100 hours of coverage.
According to the Pew Hispanic Center, 27 million Latinos are
eligible to cast ballots this year. "We anticipate intense and
insightful social commentary and engagement on the candidates and
issues, and our social hub will display these during the next 100
hours," Ortega added. "The Burson Latino team will be monitoring
these exchanges and creating a platform for engagement between
visitors to the social hub and the content that we are aggregating
on the hub."
The site, www.latinovoicesandvotes.com, will provide
approximately 100 hours of real time social content, news and live
video coverage.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
strategic communications and public relations firm. It provides
clients with strategic thinking and program execution across a full
range of public relations, public affairs, reputation and crisis
management, advertising and digital strategies. The firm's seamless
worldwide network consists of 73 offices and 87 affiliate offices,
together operating in 110 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Group, a
subsidiary of WPP (NASDAQ: WPPGY), the world's leader in
communications services. For more information, please visit
www.burson-marsteller.com.
About Burson Latino
Burson Latino leverages
Burson-Marsteller's experts, their experience and strategic
communications approach and innovative tools to help clients
connect and engage with the dynamic and fast-growing U.S. Hispanic
population, building carefully tailored, insight-driven programming
that goes beyond a simple translation of messaging. Burson's
evidence-based approach to communications provides the team, which
includes a network of Community Communications Partners (CCP) on
the ground in top U.S. Hispanic markets, with a deep understanding
of Hispanic audiences, their stakeholders, the media and critical
digital influencers. Burson Latino
is equipped to create and carry out effective and authentic
Hispanic communications programs that drive business results for
clients. For more information, please visit
http://www.burson-marsteller.com/what-we-do/capabilities/burson-latino/.
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SOURCE Burson-Marsteller