WASHINGTON, Sept. 16, 2015
/PRNewswire/ -- Ogilvy Washington (Ogilvy) announced today
that Kai Fang joined the agency as
Executive Creative Director, effective immediately. He will report
to Robert Mathias, CEO, North America for Ogilvy Public Relations and
President of Ogilvy Washington. Fang
will oversee Ogilvy's team of creative talent and work closely with
its digital strategy and production functions.
"Creativity is at the center of all we do at Ogilvy. It is the
key that unlocks the solutions to so many of our clients'
challenges," said Mathias. "Be it in the world of cutting edge
social and content, or in the more traditional print space, Kai
will lead the team to reimagine how Ogilvy engages audiences of
importance."
Fang brings Ogilvy nearly two decades of experience in digital
and traditional communications with Fortune 500 companies and
leading advocacy groups around the country. Fang joins Ogilvy from
Pappas_DMI where he was the Executive Creative Director and
national discipline lead. At Pappas, he worked on a variety of
brands including Hershey's, Volkswagen and Marriott. Prior to
joining Pappas, Fang held positions at Big River Advertising, GMMB,
Mullen, BBDO, Arnold Worldwide and Adworks.
"I've long admired David Ogilvy
and his philosophy to 'create an atmosphere of ferment, innovation
and freedom,'" said Fang. "I am delighted join an agency that has
been recognized globally for both its creativity and effectiveness.
As the leader of a team that has launched so many game-changing
campaigns, I'm excited to capitalize on the momentum and bring it
to the next level."
In addition to Fang's appointment, Ogilvy announced the recent
promotions of Kathy Baird Westfall
to Executive Vice President of Strategy and Russell Hayer to Senior Vice President and
Creative Director.
"We are at the forefront of understanding of how human behavior
and technology affect communications, marketing and influence,"
said Mathias. "We specialize in orchestrating movements that break
new ground for brands, issues and organizations. Kathy and Russell
are experts at understanding this intersection and have shown
exceptional leadership throughout their tenures with us. Their
promotions are indicative of the value that Ogilvy Washington places on excellence in
creativity and strategy," he added.
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary
communications leader operating in more than 85 offices across six
continents. In 2015, for the fourth consecutive year, Ogilvy was
named Network of the Year by the Cannes Lions Festival of
Creativity. Ogilvy also has been named Most Effective Agency
Network for three consecutive years by the Effie Global
Effectiveness Index, as well as Best Digital Consultancy in the
World and Most Creative Agency by the Holmes Report. Ogilvy
integrates deeply with all Ogilvy disciplines (advertising, direct
marketing, activation, promotional, content, digital and
entertainment) through the proprietary Ogilvy Fusion™ approach to
delivering comprehensive business solutions through content
creation, community building, and communications with measurable
results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), and one of the largest marketing communications
companies in the world. For more information, visit our website at
www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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SOURCE Ogilvy Washington