LONDON--Advertising company WPP PLC (WPP.LN) said Thursday that it has acquired a majority stake in Brazilian public relations company Ideal Group for an undisclosed sum.

The company said Ideal Group's agencies Ideal and ConceptPR will merge with WPP's H+K Strategies and Ogilvy Public Relations, respectively.

Shares of WPP at 1448 GMT trading 0.5% lower at 1,367 pence.

Write to Tapan Panchal at tapan.panchal@wsj.com

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(END) Dow Jones Newswires

September 10, 2015 11:05 ET (15:05 GMT)

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