Y&R Achieves Its Best Performance Ever at The 2015 Cannes Lions, Winning 89 Lions Across More Offices Than Any Other Global A...
July 01 2015 - 3:59PM
Business Wire
Y&R Takes Home the Grand Prix in Media;
a First for Turkey
Y&R closed out the Cannes Lions Festival of Creativity with
its best performance to date, winning 89 Lions, a 35% increase over
its previous agency record 2014 win count of 66 Lions.
For the second year in a row, Y&R had more offices
contributing wins than any of the other top winning global agency
networks, with 30 offices taking home Lions across every single
region. Y&R, which was the fourth most-awarded network,
finished the festival with one Grand Prix, 10 Gold, 25 Silver and
52 Bronze Lions, as well as one Chimera.
Y&R has more than doubled its number of Lions since 2011,
when it took home 44. In each of the years since, the agency has
increased its number of wins incrementally, as well as the number
of offices entering the competition.
A few of the 2015 Cannes Lions highlights include:
- Y&R Team Red Istanbul won its first
ever Grand Prix, in the Media category, for its “Red Light”
campaign for a Vodafone app. The win was also the first Grand Prix
for Turkey.
- Y&R Nairobi took home a Bronze Lion
in Press for “Stories from the Congo,” a first win for the country
of Kenya.
- Bravo/Y&R Miami, Red Fuse LatAm and
Prague, VML Mexico, Y&R Turkey, Y&R/NMNI Serbia, Y&R
Budapest and Iconmobile also all secured their first Cannes
Lions.
- Y&R Shanghai won 7 Lions, including
a Gold in Media for Xiao Zhu air purifiers, with the “Breathe
Again” campaign.
- Y&R Latin America had a strong
showing, with Prolam Y&R (Chile) and Y&R Sao Paolo (Brazil)
each taking home 8 Lions, including 4 Golds, 5 Silvers, and 7
Bronzes.
- Australia’s GPY&R took home 12
Lions -- 8 in Melbourne and 4 in Brisbane – including a Gold in
Pharma for “Messages from the Front Line” for the Australia Defence
Force.
- In North America, Y&R New York and
VML Kansas City, each took home 4 Lions. Y&R New York was
recognized for work for Land Rover, and VML for campaigns for
Gatorade and Wendy’s.
- Y&R Moscow won a Gold Lion in the
brand new Creative Data category.
- Y&R/Wunderman Singapore took home a
Cannes Chimera for The Finish Line, a global health and development
initiative proposed to the Bill & Melinda Gates Foundation, the
sponsors of the Chimera award.
“The competition is tougher than ever - with the Cannes Lions
receiving a record 40,000-plus entries, and organizations of all
types and sizes entering their best ideas – which makes each one of
our 89 wins that much more special,” said Y&R Global Chief
Creative Officer Tony Granger. “Our work from throughout our global
network gets better every year, and we continue to stretch
ourselves creatively.”
“We are very proud of our wins at Cannes this year, but
singularly proud that our wins aren’t from one or two offices, but
rather come from 30 offices across our entire global network. Every
region is represented,” said David Sable, Global Chief Executive
Officer of Y&R. “This is what our global boutique model is all
about – strong local offices with deep roots in their marketplace
further empowered by the shared global mission, values and
resources.”
To see Y&R’s 2015 Cannes Lion-awarded work, go to
http://cannes2015.yr.com.
About Y&R
Y&R is one of the leading global marketing communications
companies. It is made up of the iconic Y&R Advertising agency;
VML, one of the most highly regarded and fastest-growing digital
agencies in the world, and iconmobile, one of the premier mobile
marketing companies.
Y&R’s largest agency, Y&R Advertising, has 189 offices
in 93 countries around the world, with clients that include Bel
Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell,
GAP, Telefonica and Xerox, among many others.
Y&R is part of WPP (NASDAQ:WPPGY).
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version on businesswire.com: http://www.businesswire.com/news/home/20150701006552/en/
Y&RJordana Altman, +917-771-7428Global PR
ManagerJordana.altman@yr.comorTheresa Tepper, +917-420-6162Director
of Public Relations, North AmericaTheresa.tepper@yr.com
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