NEW YORK, April 23, 2015 /PRNewswire/ -- Burson-Marsteller,
a leading global public relations and communications firm, today
announced the U.S. launch of Burson-Marsteller StudioB, a fully
integrated, real-time, data-driven center of creativity, content
production and distribution.
Burson-Marsteller StudioB will build an integrated approach that
cuts across practice groups to provide clients with the most
innovative creative and strategic communications services. It
combines the firm's proprietary data analytics and leading Web data
tools, opinion polling and research capabilities with full-service
creative and production capabilities to coordinate and scale the
most creative, data-driven content with distribution across all
traditional, digital and social media channels.
"StudioB is designed to take full advantage of the major
marketplace changes emerging across our business around the rapid
convergence of communications, marketing and media," said
Donald A. Baer, Worldwide Chair and
Chief Executive Officer, Burson-Marsteller. "StudioB pulls
together many of our innovative services to provide a fully
integrated, real-time, data-driven center of creativity, content
production and distribution, all aimed at providing our clients
with the best cutting-edge service possible."
Burson-Marsteller StudioB is currently being rolled out across
the firm's U.S. offices, beginning in New
York, Washington, D.C. and
Chicago, with global expansion
expected.
"Access to rich data and information about the world around us
presents an enormous opportunity for the public relations industry,
but the data alone is meaningless if it doesn't inspire a unique
insight and creative expression that can be executed in real time,"
said Michael Law, Burson-Marsteller
U.S. CEO. "That is precisely what we can now accomplish with
StudioB."
Added Thomas Gensemer, U.S. Chief
Strategy Officer, "At its core, StudioB realizes the potential of
delivering the right content, to the right people, at the right
time. It is both a new offering for clients looking for
always-on, cross-channel content solutions, and a unified
methodology to leverage our talented experts across the world."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public
relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 73 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leading communications services
network. For more information, please visit bm.com.
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SOURCE Burson-Marsteller