WPP Acquires Medialets in the US to Deliver Mobile Campaign ROI Data for Clients
April 15 2015 - 11:10AM
Business Wire
WPP (NASDAQ: WPPGY), announces that it has acquired Medialets
Inc. (“Medialets”), creator of technology that helps marketers
manage and measure the complete return on investment of mobile ad
campaigns.
Medialets’ clients include American Express, HBO, Johnson &
Johnson and SKY Sports television. The company employs almost 50
people and is based in New York with sales operations in Los
Angeles, Chicago and London. Medialets was founded in 2008.
This acquisition continues WPP's strategy of investing in fast
growing sectors such as digital. WPP's digital revenues were US$6.9
billion in 2014, representing 36% of the Group's total revenues of
US$19 billion. WPP has set a target of 40-45% of revenue to be
derived from digital in the next five years.
WPP is a leader in the application of technology to marketing.
Its digital assets include companies like Acceleration (marketing
technology consultancy), Cognifide (content management technology),
Salmon (e-commerce), Hogarth (digital production technology) and
Xaxis (the world’s largest programmatic media platform). WPP also
has investments in a number of innovative technology services
companies such as Globant, Mutual Mobile, Polestar (a specialist
Alibaba e-commerce company in China), Rentrak (the film and
television measurement company), digital content companies like
Fullscreen, Indigenous Media, Imagina (a content rights and media
company based in Spain), MRC, Say Media and VICE. It has also
invested in ad technology companies such as AppNexus, comScore (the
US-based internet audience measurement company), eCommera, DOMO,
mySupermarket and Percolate. WPP’s wholly-owned Chinese e-commerce
company Kuvera recently entered into a strategic partnership with
Paipai, China’s leading social commerce platform on mobile and a
wholly-owned subsidiary of JD.com.
WPP also owns digital agencies AKQA, Blue State Digital, F.biz
in Brazil, OgilvyOne, POSSIBLE, Rockfish, VML and Wunderman.
In North America, WPP companies (including associates)
collectively generate revenues of US$6.7 billion and employ over
27,000 people.
WPPFeona McEwan, + 44(0) 207 408 2204orKevin McCormack, +1 (212)
632 2239
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