LONDON--Advertising giant WPP PLC (WPP.LN) said Wednesday that its wholly-owned operating company Wunderman, has bought a majority stake in Binarix S.A.C., a digital marketing agency in Peru, for an undisclosed sum.

The agency, which provides consulting, digital marketing, creative and media buying services to its clients, was founded in 1998. It has been a Wunderman affiliate since 2012.

Shares at 0900 GMT up 11 pence, or 0.84%, at 1319 pence valuing the company at 17.38 billion pounds ($27 billion).

-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

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