By Rex Crum, MarketWatch
SAN FRANCISCO (MarketWatch) -- Tech stocks got off to a mild
start Tuesday, with Amazon.com Inc. among the gainers following a
report that the company is working on a challenge to Google's
popular advertising platform.
Amazon (AMZN) shares rose 1%, to $336.85, after the Wall Street
Journal reported that the company is looking at ways to appeal to
advertisers, including developing software that could rival
Google's AdWords.
TiVo Inc. (TIVO) was up by 1% at $13.72 a share. The
digital-video recording technology company is set to report its
second-quarter earnings results after the close of trading, with
investors surveyed by FactSet expecting the company to earn 7 cents
a share on $108.4 million in revenue.
Hewlett-Packard Co. (HPQ) rose 2% to $37.93, and other gains
came from eBay Inc. (EBAY), Microsoft Corp. (MSFT) and LinkedIn
Corp. (LNKD).
The tech-heavy Nasdaq Composite Index (RIXF) rose almost 11
points to 4,568 and the Philadelphia Semiconductor Index (SOX)
edged into positive territory. (Read more about other market
actvity in Movers & Shakers
http://www.marketwatch.com/storyno-meta-for-guid.).
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