Staples Names Faisal Masud Chief Technology Officer
December 19 2016 - 4:30PM
Business Wire
Staples, Inc. (Nasdaq: SPLS) today announced that it has
appointed Faisal Masud to the newly created role of Chief
Technology Officer. He had previously served as Executive Vice
President of Global E-Commerce since joining the company in May,
2013.
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Faisal Masud has been named Chief
Technology Officer at Staples, a newly created role combining the
traditional roles of CIO and CDO. (Photo: Business Wire)
In his new role, Masud will be responsible for both e-commerce
and global technology and will report directly to Shira Goodman,
Staples’ Chief Executive Officer and President.
“Faisal has been a change agent for the company, helping grow
Staples digital commerce, a key focus of our go-forward strategy,”
said Goodman. “Aligning our e-commerce and global technology
organizations under one leader will speed execution so we can more
rapidly bring digital solutions to market, and drive even greater
innovation within the business, as we continue to enhance our B2B
customer experience.”
“Today’s digital leader must create a unified digital strategy,
realize synergies, and decide on the right investments, all while
developing the appropriate technology platform to support
innovation, responsibilities which traditionally have fallen to
multiple positions,” said Masud. “As Staples evolves its technology
infrastructure it’s critical for the organization to think digital
and mobile first, and combining product management with technology
will drive change from one consolidated CTO lens.”
During his time at Staples, Masud has driven the build-up of
the company’s digital channels, lead e-commerce
efforts across the organization and been instrumental in the
continued development of Staples’ platforms and sites,
including staples.com, staplesadvantage.com and related mobile
assets.
Technology highlights from Staples
under Masud’s direction include:
- The expansion of the
company’s omnichannel offering including the ability to
buy-online and pick-up in-store, ship from a store and Staples
Rush, the company’s same day delivery service.
- The roll-out of Staples
Exchange, a unified platform that allows thousands of vendors
to sell through all of Staples’ e-commerce channels, with multiple
integration options.
- The development of the Staples
Easy System, powered by IBM’s Watson, and which brings
the “on-demand” world to businesses, allowing customers to order
anytime, anywhere, from any device they prefer.
Masud is an e-commerce veteran and has two decades of digital
experience, building end-to-end, global e-commerce solutions that
have driven growth and improved the customer experience. He joined
Staples from Groupon, Inc., where he was vice president and general
manager, responsible for managing Groupon Goods’ global strategy
and execution. Prior to joining Groupon, Masud was held various
leadership roles at eBay and Amazon.
About Staples, Inc.Staples helps small business customers
make more happen by providing a broad assortment of products,
expanded business services and easy ways to shop – in stores,
online, via mobile or through social apps. Staples Business
Advantage, the business-to-business division, caters to mid-market,
commercial and enterprise-sized customers by offering a one-source
solution for the products and services they need, combined with
best-in-class customer service, competitive pricing and a
state-of-the-art ecommerce site. Headquartered outside of Boston,
Staples, Inc. operates throughout North and South America, Europe,
Asia, Australia and New Zealand. More information about Staples
(NASDAQ: SPLS) is available at www.staples.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161219006229/en/
Staples, Inc.Mark Cautela,
508-253-3832Mark.Cautela@staples.com
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