HOFFMAN ESTATES, Ill.,
Feb. 16, 2017 /PRNewswire/
-- Sears is opening a first-of-its-kind DieHard Auto Center
Driven by Sears that is designed to meet the ever-changing
needs of today's driver. The new store at 8551 Wurzbach Road in
San Antonio, Texas, opens on
Friday, February 17.
The DieHard Auto Center leverages interactive in-store
merchandise displays and advanced diagnostic technology. It offers
a suite of services and amenities, including:
- DieHard 360° Vehicle Assessment: Looking to buy or sell
a used car? Customers can get a comprehensive 120-point inspection
to assess the vehicle's condition to help them buy, sell, or just
maintain their vehicle with confidence.
- DieHard Edge Maintenance Plans: Provides 36 months or
45,000 miles, (whichever comes first) of covered maintenance locked
in at today's discounted prices (savings range from 25% to 40% off
regular retail prices), DieHard Edge is available in three flexible
plans.
- Digital Tire Journey: A web app that relies on IBM
Watson Natural Language Classifier service to help customers
identify the appropriate tires to fit their driving preferences.
Customers can also use touchscreens in store to access the Digital
Tire Journey.
- Free Wi-Fi: Enabling customers to be productive or
entertained while their vehicle is serviced.
"The new DieHard Auto Center Driven by Sears is another
example of how we're unleashing the power of the DieHard brand,"
said Brian Kaner, president of Sears
Automotive. "It offers state-of-the-art technology and
services in a contemporary, comfortable setting – that, combined
with our experienced associates, can help today's drivers make the
right choices for their vehicle's needs."
"DieHard is America's most trusted automotive battery brand,"
said Tom Park, president of Kenmore,
Craftsman and DieHard brands. "In 2016, we introduced DieHard
tires, which have been well-received by our customers, as we have
continued to see positive, strong sales since their introduction.
As we have also expanded the brand into automotive consumer
electronics accessories, it's a natural evolution to extend the
brand to automotive service. Now, when you bring your vehicle to a
DieHard Auto Center, you can have the same peace of mind you
expect from DieHard products."
During Friday's grand opening celebration, members and customers
can enjoy free food and prizes, including: DieHard wi-fi
maintainers valued at $99.99 and
compact lithium jump starters valued at $69.99. In addition, KJ97 IHeart radio will be
broadcasting from the store on Friday.
The celebration will continue over the weekend, with the
DieHard Auto Center giving away a DieHard 360 Vehicle
Assessment on Saturday, Feb. 18 and
Sunday, Feb.19 to two lucky winners. In addition, key vendors
including AutoZone®, Continental Tire®,
Michelin Tire® and Valvoline® will
participate in the celebration.
DieHard Auto Center specials throughout the grand opening
weekend include:
- An additional 10 percent off DieHard batteries, starting as low
as $99.99 (offer valid in-store only
through March 2, 2017).
- Buy three, get one free on all DieHard tires with installation,
plus get an additional 10 percent off (offer valid in-store only
through March 2, 2017).
- 50 percent off oil changes (offer valid through March 2, 2017)
- $14.99 conventional oil
- $24.99 blend oil
- $34.99 synthetic oil
- Includes up to 5 quarts of Valvoline® oil and
$3.49 filter
Operating hours for the new DieHard Auto Center Driven by
Sears are Monday through Saturday, from 8 a.m. – 7 p.m. and
Sunday from 10 a.m. – 5 p.m. For more information about the new
San Antonio DieHard Auto Center
Driven by Sears, visit Searsauto.com/diehardauto.
About Sears Auto Center
Sears Auto Center is a
leading provider of automotive maintenance and repair services and
parts, with more than 600 locations nationwide offering a full
array of passenger and light truck tires, including RoadHandler™,
Michelin® and Goodyear®, DieHard tires,
DieHard batteries, Craftsman® auto accessories and more.
Sears has a long history as America's trusted place for car care,
having offered auto parts since 1905 and service since 1931. Sears
Auto Center offers customers convenient locations and hours – open
seven days a week, as well as an extensive menu of services. Sears
Auto Center is a division of Sears, Roebuck and Co. For more
information on Sears Auto Center please visit www.SearsAuto.com.
Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto.
About the DieHard brand
Introduced in 1967, Sears
designed the original DieHard automotive battery to produce 35
percent more usable starting power than other similar batteries.
Featuring a revolutionary tough, thin-walled case of translucent
polypropylene plastic, which was 50 percent thinner than
conventional black rubber-type battery enclosures, the design's
extra room meant bigger plates, more acid and extra starting power.
During testing, not a single failure was reported in over 26,000
starts in temperatures ranging from sub-zero to more than 100
degrees, hence the name "DieHard." See more DieHard history and
compelling "Battery Torture" video at www.DieHard.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading integrated retailer
providing merchandise and related services and is part of Shop Your
Way, a social shopping experience where members have the ability to
earn points and receive benefits across a wide variety of physical
and digital formats through shopyourway.com. Sears, Roebuck offers
its wide range of home merchandise, apparel and automotive products
and services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, and DieHard -- among the most trusted
and preferred brands in the U.S. The company is the nation's
largest provider of home services, with nearly 12 million service
and installation calls made annually. For more information, visit
the Sears, Roebuck website at www.sears.com or the Sears Holdings
Corporation website at www.searsholdings.com.
MEDIA CONTACT:
Larry Costello
Sears Holdings
(847) 286-9036
Larry.Costello@searshc.com
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SOURCE Sears, Roebuck and Co.