PORTLAND, Ore., April 13, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, has signed a multi-year TV measurement agreement
with WUSA9, the Gannett-owned CBS-affiliate in Washington, D.C.
WUSA9 will utilize Rentrak's massive and passive measurement
currency, including Rentrak's single-source Advanced Automotive and
Political ratings to understand and demonstrate the value and
relevance of their audiences to national and local agencies and
advertisers.
"Our commitment to working with Rentrak stems from our desire to
represent viewing to our advertising customers beyond age
demographics and, instead, target the products that our viewers
buy," said WUSA9's President and General Manager Mark Burdett.
"Rentrak is very pleased to work with WUSA9 and further expand
our television station client base in Washington, D.C.," said Rentrak Executive Vice
President of Local Television Steve
Walsh.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak