Acquisition Will Extend NAM's Digital and Mobile
Reach
NEW YORK, July 24, 2015 /PRNewswire/ -- News America
Marketing (NAM), a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX:
NWS, NWSLV), today announced the acquisition of Checkout 51, the
data-rich, digital and mobile coupon company based in Toronto.
The Checkout 51 mobile app enables consumers to browse weekly
discount offers on a wide range of grocery items including fresh
produce, household and personal care, and then redeem the offers
post-purchase simply by taking a photo of their receipt.
NAM, the premier publisher of print and digital coupons in
the United States and Canada, completed the acquisition on July
24th. Checkout 51 will continue to be based in Toronto and the app will retain its
name.
The Checkout 51 app was ranked Best for Cash Back in 2014 by
Consumer Reports1 and has garnered positive reviews from
consumers2 since its launch in 2012 in Canada and 2014 in the U.S. It is the #1
receipt recognition app in Canada3. The company currently has
over three million registered users in the U.S. and another one
million registered users in Canada. 94% of Checkout 51 users are under the
age of 55 and 81% are under 454. Since its launch,
Checkout 51 has paid out nearly $15
million (USD) in savings to consumers5.
"This is a significant moment for the digital transition and
development of News America Marketing. Bringing Checkout 51 into
the News America Marketing family allows us to offer new mobile
options for our clients to reach consumers, with a
smartphone-friendly, paperless and highly personalized experience
that many of today's consumers, particularly Millennials, find
attractive," said Marty Garofalo,
CEO, News America Marketing. "We believe Checkout 51's mobile
savings app is the perfect addition to News America Marketing's
SmartSource family of products and services which have long been a
staple of savvy consumers across the U.S. and Canada."
"We are thrilled to be joining News America Marketing, a company
with a long-standing pedigree of helping consumers stretch their
budgets," said Noah Godfrey,
Co-founder and General Manager, Checkout 51. "News America
Marketing's relationships within the consumer packaged goods
industry will give us the additional reach that will allow us to
further expand our offerings to give more consumers more savings
opportunities than ever before."
"News America Marketing's leadership is fully committed to
digital as it relates to consumer marketing along the path to
purchase, and you can expect to see more product evolutions and
additions to our portfolio as we anticipate and respond to the
needs of our clients and our retailer partners," added Mr.
Garofalo.
1
http://www.prweb.com/releases/2014/07/prweb12051294.htm
2 Currently rated 4.5 out of 5 stars in Apple's
App Store.
3 Based on ranking in the Canadian Apple App Store,
Lifestyle section
4 Based on Checkout 51 membership database
5 Based on Checkout 51 offer redemption database
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS,
NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of
the world's most well-known brands. From our iconic Sunday coupon
insert, SmartSource Magazine®, to our innovative digital
savings platforms, News America Marketing's
SmartSource®-branded advertising and promotion programs
are an integral part of America's shopping routine. We reach
millions of consumers each day through our network of 1,900+
publications1, 56,700+ retail
stores2, and 500 online partner sites including our own
SmartSource.com3. Since 1988, we have delivered
advertising and promotions that are proven to help brands
succeed.
For more information, please visit newsamerica.com or
smartsource.com.
1NAM market list effective August, 2015
2Based on an aggregate of NAM cycle 8, 2015 Coupon
Machine for all classes of trade with the exception of specialty
stores that accept only Carts or Shelftalk
3As of December 2014
About Checkout 51
Checkout 51 Mobile Apps ULC, the company being acquired,
operates the mobile app that helps consumers save money on their
groceries simply by taking a photo of their receipt. Launched in
Canada in 2012 and the US in 2014,
Checkout 51 is now one of the most popular savings apps in
North America1. Over
four million members have already saved a total of USD
$15MM2. Checkout 51 works with many of the largest
packaged goods companies in the world, allowing them to deliver
exactly the right offer to the right person at the right time via
their unique mobile platform.
The Checkout 51 app is available for free in the Apple App
Store, Google Play, and at checkout51.com.
1 Based on ranking in the US & Canadian Apple App
Stores, Lifestyle section
2 From Checkout 51 offer redemption database
Forward-Looking Statements
This document contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
materially from these expectations due to changes in global
economic, business, competitive market and regulatory and other
factors. More detailed information about these and other factors
that could affect future results is contained in News Corp's
filings with the Securities and Exchange Commission. The
"forward-looking statements" included in this document are made
only as of the date of this document and we do not have any
obligation to publicly update any "forward-looking statements" to
reflect subsequent events or circumstances, except as required by
law.
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visit:http://www.prnewswire.com/news-releases/news-america-marketing-purchases-checkout-51-300118358.html
SOURCE News America Marketing