Netflix Unveils When Global Fandom Begins for The Get Down,
Narcos, Stranger Things and more
BEVERLY HILLS, Calif., Sept. 21,
2016 /PRNewswire/ -- Netflix releases the latest set of
hooked episodes* and it turns out nothing brings the world together
like thrilling mysteries, young love, family drama and criminal
behavior. Also, dogs...
The world's leading Internet TV network expanded last year's
research to look at more than 30 additional series** on a global
scale (viewing spanned six continents) to pinpoint the episode that
took watchers from casual to committed - that is, the episode that
kept 70% of viewers watching through a first season's end. In doing
so, Netflix discovered viewing behavior - and fandom - is quite
universal. Regardless of whether they live in Argentina or Japan, members are not only getting hooked on
similar episodes, but identifying with similar storylines.
Fear of the unknown turned watchers upside down for Stranger
Things (Where's Will, where's Barb and what's a Demogorgon?!;
episode 2) and had them bewitched with American Horror Story:
Murder House (The dead roam freely on All Hallows' Eve; episode
4). The underworld of political corruption, whether it's
Pablo Escobar's thirst for power in
Colombia or Robert Taro's fight to
keep it in France, had members
addicted to both Narcos and Marseille by episode 3. Unsurprisingly,
the curiosity of criminality had members arrested to The
Fall (Paul Spector proves murder
is not a spectator sport; episode 2), Prison Break (Michael
finds staying alive in prison is harder than breaking out; episode
3) and Making A Murderer (Brendan
Dassey is interrogated; episode 4).
However, not all hooked moments were dark or deadly. Love was
the key to get viewers falling for Gilmore Girls (Rory's
first kiss!; episode 7), Jane the Virgin (Jane rekindles an
old flame, episode 7) and Grey's Anatomy (Meredith gets
steamy with McDreamy in an elevator; episode 2). Relationships of
the familial kind had members relating to The Get Down
(Mylene's future hits a high note, but her relationship with her
father hits a new low, episode 2), Club de Cuervos (Chava
derails plans for the Iglesias soccer dynasty; episode 4) and
The Ranch (The only thing bigger than Colt's ego is Beau's
stubbornness; episode 3). A mix of the two is what worked for
Fuller House when puppy Cosmo rounds out the Tanner clan in
episode 4.
"We've always believed there is a universality to great stories.
The Internet allows us to share these stories with a global
audience and what we see from the data is how similar our members
watch and respond," said Cindy
Holland, Vice President of Original Content at Netflix. "The
hooked findings give us confidence that there is an appetite for
original and unique content all over the world, which is why we're
excited to deliver variety in stories to our members, whether
they're political dramas from France or musical dramas from the Bronx."
According to the research, here are the global episodes where
members got hooked:
Show
|
Hooked
Episode
|
Synopsis
|
American Horror
Story: Murder House
|
4
|
Two of the house's
previous residents, interior designers Chad and Patrick, give the
Harmons decorating advice.
|
Between
|
3
|
Tensions escalate as
a power outage cuts off communication with the outside world; a
text suggests Ronnie is involved in something sinister.
|
Club de
Cuervos
|
4
|
Chava battles with
Coach Goyo. Meanwhile, Isabel struggles to do business with a
sexist sponsor.
|
Fuller
House
|
4
|
Jackson tries to help
Ramona at school but that lands them both in trouble and leads to a
disagreement between DJ and Kimmy over parenting styles.
|
Gilmore
Girls
|
7
|
Rory shares a
romantic moment with Dean, but doesn't tell Lorelai. When Lorelai
hears about it from Mrs. Kim, she invites Dean over for movie
night.
|
Gotham
|
7
|
Penguin reveals a new
element of his manipulative strategy, forcing Gordon to deal with
the consequences of his decision to spare Penguin's
life.
|
Grey's
Anatomy
|
2
|
Meredith puts her
career on the line to save a newborn in the hospital
nursery.
|
How to Get Away With
Murder
|
3
|
A soccer mom arrested
for a petty crime turns out to be a terrorist; Annalise represents
a college football star linked to Lila's disappearance.
|
iZombie
|
4
|
A new case involving
a brutal gang murder puts suspicions about Clive's past into Liv's
head. Major finally makes a decision on his new
roommate.
|
Jane the
Virgin
|
7
|
Jane finds it
difficult to avoid Rafael when her friends take her to one of his
clubs; Xo and Rogelio plan a double date; Petra schemes to make
trouble for Rafael.
|
Jessica
Jones
|
4
|
A new case demands
attention as Jessica tries to find out who's spying on her for
Kilgrave. Trish's radio show yields unexpected
consequences.
|
Love
|
3
|
Gus faces a
make-or-break situation at work, while Mickey navigates a dicey new
dynamic with her boss.
|
Making a
Murderer
|
4
|
An unexpected
confession casts doubt on Steven's role in the murder case, but the
new suspect gives conflicting accounts of what occurred.
|
Marseille
|
3
|
Mysterious messages
put Taro on edge as he seeks a shortcut back into the race. Rachel
struggles to come to terms with her new future.
|
Master of
None
|
4
|
Dev has a series of
eye-opening experiences after he encounters some casual racism in
TV auditions.
|
Narcos
|
3
|
Murphy encounters the
depths of government corruption when he and Peña try to derail
Escobar's political ambitions by proving he's a narco.
|
Orphan
Black
|
2
|
With a body in her
car and nowhere to turn, Sarah is forced to continue her con and
earn "Beth" a second chance on the force.
|
Outlander
|
5
|
On the road with
Dougal and his men to collect rents, Claire encounters troubling
scenes and begins to suspect a hidden scheme.
|
Prison
Break
|
3
|
Michael encounters
problems bringing Abruzzi and Sucre into his plan. Meanwhile,
Lincoln considers having a family member attend his
execution.
|
Scream
|
3
|
Just as the killer
challenges her to a dangerous game, Emma learns that her mother has
been keeping more secrets.
|
Stranger
Things
|
2
|
Lucas, Mike and
Dustin try to talk to the girl they found in the woods. Hopper
questions an anxious Joyce about an unsettling phone
call.
|
Teen Wolf
|
3
|
Scott's first date
with Allison ends up in the confusion of the dreaded "group date"
with Lydia and Jackson in tow.
|
The 100
|
2
|
Having discovered
that Jasper may still be alive, Clarke, Bellamy, Octavia, Finn and
Monty set out on a mission to locate their friend.
|
The
Americans
|
3
|
Philip and Elizabeth
discover that their murdered colleague Robert had a wife they never
knew about; Stan's investigation into Robert's death puts him hot
on their trail.
|
The Fall
|
2
|
Gibson's worst fears
are realized as Spector's murder spree in Belfast continues and a
reckless decision has her facing some very real
consequences.
|
The Flash
|
4
|
To steal a priceless
diamond, Captain Cold acquires a specialized gun that can slay the
Flash. Meanwhile, Joe disapproves of Iris and Eddie
dating.
|
The Get
Down
|
2
|
The guys seek
spiritual advice from a grandmaster. Mylene's future might be in
the hands of her father and politically powerful uncle.
|
The Good
Wife
|
6
|
Alicia agrees to a
conjugal visit with Peter to get information from him because her
client was convicted during his regime as state's
attorney.
|
The Last
Kingdom
|
2
|
Caught between his
scheming uncle Aelfric and pitiless Viking warlord Ubba, Uhtred
goes on the run and seeks out Alfred, the man who would be
king.
|
The Ranch
|
3
|
Colt comes to a
realization after his ego puts him in hot water; Beau's doctor
wants him to switch from steaks to salads.
|
Link to b-roll footage:
https://vandam.netflix.com/shares/0fd4bd6147a6e0c82a457d1e08050121
Link to additional video asset:
https://vandam.netflix.com/shares/c154565695a08ef883befe1902011c35
*Methodology:
The data in this research was
pulled from Netflix member accounts who started watching season one
of the selected series from January
2015 to August 2016 for
Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New
Zealand, Norway,
Peru, Sweden, UK and US and January 2016 to August
2016 for Hong Kong,
India, Italy, Japan,
Malaysia, Philippines, Poland, Portugal, Singapore, South
Africa, South Korea,
Spain, Taiwan, Turkey, and UAE. A hooked episode was defined
when 70% of viewers who watched that episode went on to complete
season one of the same series. Hooked episodes were first
identified by country, then averaged to create the global hooked
episode. The hooked episode had no correlation to total viewership
numbers or season attrition. While the Netflix research did confirm
episodes, it didn't indicate specific plot
points.
**Not all shows are available in all countries
About Netflix
Netflix (NASDAQ:NFLX) is the
world's leading Internet television network with over 83 million
members in over 190 countries enjoying more than 125 million hours
of TV shows and movies per day, including original series,
documentaries and feature films. Members can watch as much as they
want, anytime, anywhere, on nearly any Internet-connected screen.
Members can play, pause and resume watching, all without
commercials or commitments.
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SOURCE Netflix