Media Alert: SXSW Selects Rocket Fuel to Lead “Big Data Will Choose the Next US President” Panel on #Election2016 Campaig...
February 03 2016 - 8:00AM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today announced the selection of its panel “Big
Data Will Choose the Next US President,” at SXSW, one of the
largest and most influential conferences in the technology
industry, taking place March 11-15, 2016.
Part of SXSW’s “Interactive” track, the Rocket Fuel-led panel is
the only presentation focused on the influence of big data
analytics on advertising spending for the 2016 Presidential
campaign. JC Medici, Rocket Fuel’s national director of politics
and advocacy, will lead the panel discussion alongside political
campaign experts from both sides of the aisle.
Medici, a well-known programmatic advertising expert, regularly
speaks on the ability of big data and programmatic marketing
technology to influence desired campaign outcomes. He is available
as a media resource throughout Election 2016.
Big Data Will Choose the Next US PresidentDate: Sunday,
March 13Time: 11:00AM - 12:00PMLocation: JW Marriott, Salon 5, 110
E 2nd StPanel description: In 2012, political advertisers were just
beginning to understand the power of data to shape and predict
election outcomes. In 2016, big data analytics will influence
billions of dollars in Presidential campaign spending. Hear from
three of the biggest political influencers about their plans to use
AI and big data to plan, execute, and measure multimillion-dollar
election campaigns. Get insights from the director of politics at
Rocket Fuel, a leading ‘programmatic’ media buying platform that
will transact media buys for this year's campaigns. Find out how
big data will transform campaign spending and influence the
upcoming US Presidential election.
Panel presenters:
- JC Medici, National Director of
Politics and Advocacy, Rocket Fuel
- Jamie Bowers, VP of Digital
Advertising, National Media Research, Planning and Placement
(NMRPP)
- Keegan Goudiss, Partner, Revolution
Messaging LLC
- Richard Bell, Director of Media Product
Development, BlueLabs
Rocket Fuel’s Programmatic Marketing Platform drives engagement,
persuasion, fundraising, and votes with comprehensive programmatic
video, mobile, display and TV campaigns for any political entity.
Rocket Fuel’s Moment Scoring technology enhances political ad
campaigns to go beyond just targeting voter files by determining
the right moment to serve an ad to the right voter, based on their
propensity to take action.
To learn more on how Rocket Fuel can benefit your political
campaign, contact political@rocketfuelinc.com.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160203005737/en/
Rocket FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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