Citrix to Become Red Bull Racing Innovation Partner
January 09 2017 - 2:37PM
Business Wire
In Formula One racing, winning can be determined by a matter of
milliseconds. Winning teams use the best technology available to
gather real-time telemetry and analytics to gain an edge. Red Bull
Racing, the Formula One racing team, is a recognized
leader in its industry for leveraging cutting-edge technology for
everything from vehicle design to race-day strategy.
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Citrix announced today that it will
become a Red Bull Racing Innovation Partner, a relationship that
will not only elevate the company's brand with prominent logo
placement on the racing cars and gear, but will also deliver a more
holistic partnership opportunity including technical collaboration
and onsite technology showcases that demonstrate how Citrix
solutions are used to make Red Bull Racing more competitive on the
track. (Photo: Business Wire)
Already a customer of Citrix, Red Bull Racing is pushing
innovation boundaries to change the course of Formula One racing,
and Citrix technology is helping to make this advancement possible.
Citrix announced today that the company will become a Red Bull
Racing Innovation Partner, using its virtualization and networking
technology to help the Red Bull Racing team collaborate around the
globe, put the most cutting-edge cars on the track, and execute the
most strategic race-day strategy.
Citrix believes in this opportunity to create a broad
partnership with a like-minded organization that will not only
elevate the company’s brand with prominent logo placement on the
racing cars and gear, but will also deliver a more holistic
partnership opportunity, including technical collaboration and
onsite technology showcases that demonstrate how Citrix solutions
are used to make Red Bull Racing more competitive on the track.
Citrix believes in the longevity of this partnership as it aligns
with a company that shares the same innovative spirit and winning
culture for a worldwide audience.
Today at Citrix Summit, the company’s annual sales and partner
conference, Red Bull Racing announced the Innovation Partnership
during the opening keynote to demonstrate the significance of this
broad partnership to an audience of 4,000 channel partners and
sales team employees from around the world.
Since 2007, Red Bull Racing has led with Citrix solutions that
have been used to change the way the team works by improving
business and track performance. Citrix XenDesktop makes it possible
for graphically-intensive engineering data to be viewed and
manipulated at remote locations. This enables engineers across
multiple cities to collaborate in real-time in order to improve
decision making, which directly translates into improved track
performance. Citrix NetScaler is used to directly connect
third-party suppliers to Red Bull Racing applications in a
high-quality, secure manner, enabling access to quality management
systems in order to manage issues with car components. With this
partnership, Citrix and Red Bull Racing are laser-focused on new,
innovative technology integrations that will benefit the world of
Formula One racing.
Quotes
Christian Horner, team principal, Red Bull Racing
“The relationship with Citrix provides the Team with greater
agility, enabling our engineers to work more effectively wherever
they are in the world. Being able to innovate and react quickly to
change is a crucial element of Formula One racing, and we see this
extended relationship with Citrix as an opportunity to further
support our engineers in developing greater car performance.”
Matt Cadieux, chief information officer, Red Bull
Racing
“I am very pleased to be extending our relationship with Citrix
today in announcing this Innovation Partnership. Citrix and Red
Bull Racing are two brands that both believe in transformation
through innovation. Our achievements as partners has been proven
over the years with successful technology implementations, and I
look forward to sharing our story with a worldwide audience.”
Kirill Tatarinov, president and chief executive officer,
Citrix
“Citrix and Red Bull Racing are two global brands that share a
belief in high-quality performance and innovation. Being able to
get that innovative and tech advantage is the difference between
being on the podium or looking up at the other teams. We have
provided leading technology to Red Bull Racing for ten years, and
now we are taking this relationship to the next level.”
Follow Citrix
- Twitter: @Citrix @RedBullRacing
- Facebook: Citrix
About Citrix
Citrix (NASDAQ:CTXS) aims to power a world where
people, organizations and things are securely connected and
accessible to make the extraordinary possible. Its technology
makes the world’s apps and data secure and easy to access,
empowering people to work anywhere and at any time. Citrix provides
a complete and integrated portfolio of Workspace-as-a-Service,
application delivery, virtualization, mobility, network delivery
and file sharing solutions that enables IT to ensure critical
systems are securely available to users via the cloud or on-premise
and across any device or platform. With annual revenue in 2015 of
$3.28 billion, Citrix solutions are in use by more than 400,000
organizations and over 100 million users globally. Learn more at
www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
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as well as other risks detailed in the Company's filings with the
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XenDesktop and NetScaler are trademarks of Citrix Systems, Inc.
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CitrixStacy St. Louis,
408-790-8634Stacy.Stlouis@Citrix.comTwitter: @CitrixPR
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