GONZALES, La., Jan. 8, 2015 /PRNewswire/ -- Crown Crafts
Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts,
Inc. (NASDAQ-CM: CRWS), announced today that it has signed a
licensing agreement with Zutano, a Vermont-based designer of children's clothing,
accessories and nursery products, to develop, market and distribute
a new line of infant bedding, blankets, bibs, bath and room decor
products. The new line is expected to be launched in 2015 and will
feature the kind of contemporary, playful and colorful designs that
have made Zutano one of today's most influential brands in
children's fashion.
Founded in 1989, Zutano is known for its vibrant colors and
original prints. Inspired by the birth of their first daughter,
Uli and Michael Belenky created the
company to fill what they saw as a need for clothing designs that
would reflect a simple aesthetic, but also highlight the unique
spark of the baby. Zutano also maintains successful licensing
partnerships that have helped extend the reach of its designs
beyond clothing to include nursery furniture, decor, toys and plush
products.
"Partnering with Crown Crafts is an outstanding opportunity for
us to expand our presence even further into bedding and nursery
products," said Michael Belenky,
President of Zutano. "We are excited about this next step in the
growth of our company and look forward to working with the highly
talented team at Crown Crafts."
"Zutano produces happy, whimsical and colorful designs that
appeal to today's millennial moms," said Nanci Freeman, President and Chief Executive
Officer of Crown Crafts Infant Products. "They have been doing this
successfully for 25 years, and they understand how to develop new,
exciting and contemporary designs. We are delighted to add the
Zutano name to our strong portfolio of licensed offerings."
Public Group LLC represented Zutano on this licensing agreement.
For more information about licensing, contact Jonathan Breiter,
Principal, Public Group LLC, at Jonathan Breiter
jonathan@publicgrouplicensing.com or call 917-270-9926.
About Zutano
Zutano began with an amazingly simple
idea that was inspired 25 years ago by the arrival of Michael and Uli Belenky's first daughter –
create high-quality clothes with a variety that comes from mixing
and matching prints, patterns and textures. The result was a
lovingly created line of baby clothes that was as unique as their
precious daughter. Today, they continue to create magical
children's products in the foothills of Cabot, Vermont. Zutano strives to support a
nurturing world for babies to come into. The company believes that
business has a responsibility to appropriately manage and protect
the environment and community through respectful holistic practices
locally as well as globally. It is a solid example of a sustainable
global business based in the hills of Cabot, Vermont. Founded by Uli and Michael Belenky in 1989, Zutano is
now available at more than 1,500 gift and specialty boutiques and
retailers worldwide as well as on the web at select e-tailers and
Zutano.com. New York's famed
FAO Schwarz houses a 500-square-foot Zutano boutique, which carries
the entire line of sweet and sophisticated designs.
For more detailed product information, please contact
Ann Pechaver: ann@zutano.com or call
802-578-7512. Visit the Zutano web site at
http://www.zutano.com
About Crown Crafts, Inc.
Crown Crafts, Inc. designs, markets and distributes infant, toddler
and juvenile consumer products, including crib and toddler bedding;
blankets; nursery accessories; room decor; burp cloths; bathing
accessories; reusable and disposable bibs; and disposable
placemats, floor mats, toilet seat covers and changing mats.
The Company's operating subsidiaries consist of Crown Crafts Infant
Products, Inc. in California and
Hamco, Inc. in Louisiana. Crown Crafts is among America's
largest producers of infant bedding, bibs and bath items. The
Company's products include licensed and branded collections, as
well as exclusive private label programs for certain of its
customers. The Company's website is www.crowncrafts.com.
Contact:
Olivia Elliott
Vice President and Chief Financial Officer
(225) 647-9124
oelliott@crowncrafts.com
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SOURCE Crown Crafts, Inc.