LiveRamp Customer Link Connects Data Across
Channels for a Better View of the Customer
Launch Partners Include Adobe, comScore,
Ensighten, Kantar Shopcom, Krux, Marketing Evolution, MarketShare,
MediaMath, Nielsen, TransUnion, and Videology
LiveRamp™, an Acxiom® company (NASDAQ: ACXM), today announced
the launch of LiveRamp Customer Link, a new SaaS product that
connects campaign and sales data across channels and devices,
solving the linking challenge that prevents marketers from creating
a unified view of customer activity. Customer Link extends
LiveRamp’s suite of open connectivity services, creating new
opportunities for brands to work with their preferred DMPs, DSPs,
and attribution platforms to analyze cross-channel campaigns,
perform closed-loop measurement, and refine audience models.
American Express, Nielsen Catalina Solutions, TD Ameritrade,
Sony, TiVo, and other leading brands are using Customer Link to
meet a range of needs, including delivering better customer
experiences, optimizing campaigns, and measuring the impact of
marketing on sales.
“LiveRamp helps us connect our offline retail sales data with
media exposure data, so we can accurately measure the incremental
sales lift from campaigns that take place across display, video,
and mobile channels,” said Mike Nazzaro, CEO at Nielsen Catalina
Solutions.
Customer Link connects data across more than 200 integrated
partners in LiveRamp’s rapidly growing ecosystem. Client offline
and online records are ingested, anonymized, and then matched to
privacy-safe links that represent a unique customer through
advanced recognition technologies that include LiveRamp exact
1-to-1 matching and AbiliTec®. Finally, matched records are
delivered to client analytics teams or attribution platforms for
analysis.
More than 25 leading DMPs, DSPs, attribution platforms, data
providers, and measurement services companies have created new or
expanded partnerships with LiveRamp to use Customer Link, including
Adobe, Analytic Partners, Beintoo, Compass, comScore, Datastream,
Ensighten, Integral Ad Science, Kantar Shopcom, Krux, MarketShare,
Marketing Evolution, MediaMath, Nielsen, Relevate, RUN, Stirista,
TransUnion, V12, Vendigi, and Videology.
“Connected data is key to measuring the performance of marketing
campaigns. Through our partnership with LiveRamp, we’re able to use
data linked at the consumer level to help marketers understand the
impact of advertising campaigns on in-store and online sales,” said
Serge Matta, CEO of comScore.
“By complementing our extensive analytics foundation within
Adobe Audience Manager with Customer Link data, LiveRamp helps our
clients gain deeper insight into complex customer journeys that
span multiple channels and devices over time,” said Amit Ahuja, GM
of Data Management, Adobe.
Customer Link represents a major step forward in LiveRamp’s
mission to connect the digital marketing ecosystem. By operating as
a neutral provider of open services that are simple, standardized,
and secure, LiveRamp accelerates innovation and provides all
parties with the freedom to choose the technologies that are right
for them.
“We’ve expanded beyond data onboarding and now offer a suite of
data connectivity services that help marketers unlock greater value
from their preferred marketing platforms,” said Travis May,
President and GM of LiveRamp. “With better connections across the
tools they use every day, marketers can gain the insights they need
to deliver superior customer experiences and achieve better
business results.”
About LiveRamp
LiveRamp connects more than 200 digital marketing platforms and
data providers. We help marketers eliminate data silos and unlock
greater value from the tools they use every day. By onboarding and
unifying customer data across disparate systems, we provide the
connectivity brands need to reach consumers across channels and
measure the impact of marketing on sales. LiveRamp is an Acxiom
company. For more information, visit LiveRamp.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 45 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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version on businesswire.com: http://www.businesswire.com/news/home/20150917005160/en/
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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