TOCA and MLS
partner to host coast-to-coast competition with winners facing off
in exhibition alongside the 2024 MLS All-Star Skills Challenge
presented by AT&T
COSTA
MESA, Calif., May 16, 2024
/PRNewswire/ -- TOCA Football,
Inc. (TOCA), a world-leading,
tech-enabled soccer experience company today announced the
TOCA Skills Showcase exhibition
will take place at the 2024 MLS All-Star Skills Challenge presented
by AT&T on Tuesday, July 23 in
Columbus, Ohio.
TOCA, which kicked off a
historic 10-year partnership with Major League Soccer last year, is
offering young athletes aged 7-18 the chance to display their
talents and compete head-to-head between skills challenges at the
coveted MLS event at Lower.com Field — the home of the very first
franchise in MLS history, the Columbus Crew.
The TOCA Skills Showcase, a
nationwide competition taking place at 20 different TOCA Soccer centers across 11 different
American markets, will spotlight challenges using TOCA's revolutionary training technologies
designed to simulate the skills required by the world's best
players. From shooting to first touch, volleys, and more, this
competition will provide a true test of talent.
"We are thrilled to introduce the 2024 TOCA Skills Showcase,
which offers an exciting opportunity for young players across the
U.S.," said TOCA founder
Eddie Lewis. "Every participant will
have the chance to experience what it feels like to be a
professional player, with the top performers earning a
once-in-a-lifetime trip to Columbus for the 2024 MLS All-Star Week. We
are excited to continue growing the game in collaboration with
MLS."
Earlier this year, TOCA
introduced its technologies in FC Dallas' Performance Center. This
will be the first time that TOCA's
technologies will be presented on the global stage.
"Our collaboration and partnership with TOCA allows us to grow soccer in creative and
innovative ways," said Jen Cramer,
MLS Executive Vice President, Partnership Marketing. "Seeing
experiences like the TOCA Skills
Showcase come to life underscores MLS and our partners' commitment
to offering entertaining soccer activities at the local level to
ensure kids remain excited and engaged with the sport."
To participate in the 2024 TOCA Skills Showcase, young athletes
can visit any TOCA Center (full
listing available here) for their free Baseline Session and entry
into the competition.
About TOCA
TOCA is the world's leading technology-enabled
soccer experience company, transforming the soccer experience and
building communities that inspire everybody to play.
TOCA operates two distinct
businesses: TOCA Soccer, a growing
network of innovative soccer training centers for players of all
skill levels, and TOCA Social, the
world's first soccer-themed entertainment and dining venue. The
company was founded by two-time U.S. World Cup and former MLS and
English Premier League midfielder Eddie
Lewis and is led by a Board of Directors comprised of
transformative leaders from the sports industry, including
Erik Anderson, former Executive
Chairman and CEO of Topgolf, Abby
Wambach, U.S. Women's National Champion, Celeste Burgoyne, lululemon President Americas,
and Julie Haddon, CMO of NWSL. For
more information, please visit TOCAfootball.com or follow
@tocafootball on Instagram, Twitter and Facebook. For more
information on TOCA Social, please
visit toca.social or follow @tocasocial on Instagram.
About Major League Soccer
Headquartered in
New York City, Major League Soccer
– celebrating its 29th season in 2024 – features 30 clubs
throughout the United States and
Canada, including a new expansion
team in San Diego that will debut
in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT
matches can be watched through MLS Season Pass, available on the
Apple TV app on Apple devices, smart TVs, streaming devices,
set-top boxes, and game consoles, and the web at tv.apple.com. MLS
Season Pass features the most
expansive and accessible lineup of programming ever for MLS fans.
For more information about MLS, visit mlssoccer.com. For more
information about the Apple TV app, visit
apple.com/apple-tv-app.
Media Contact:
Adam
Geigerman
AGeigerman@tocafootball.com
+1 (678-575-9338)
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SOURCE TOCA Football, Inc.