TORONTO,
ON, April 29, 2024 /CNW/ - In celebration
of Cinco de Mayo, Espolòn Tequila
is excited to launch two limited-edition capsule collections
created in partnership with local Vancouver and Toronto streetwear brands Vancity Original and
PARANOID. The collections comprise of custom-made sweatshirts,
t-shirts and caps whose designs are inspired by the blending of
traditional Mexican heritage and Canadian urban street culture.
Limited number of free pieces will be available to public on
May 5th at 12:00pm Eastern Standard Time (EDT) while
supplies last.
To design the collection, Vancity Original and PARANOID joined
Espolòn Tequila for an immersive trip to Mexico, visiting Mexico City and Aguascalientes - hometown of José Guadalupe Posada whose revolutionary and iconic
art serves as an inspiration behind the Espolòn Tequila label
artwork. Filled with creative energy from the trip, Vancity
Original and PARANOID each created a distinct Cinco de Mayo streetwear collection,
reflecting their own unique vision of Espolòn Tequila and modern
Mexico.
Jeff Martin, the founder of
Vancity Original, worked alongside Mexican-Canadian visual artist,
Malamen, to authentically fuse Mexican tradition with modern street
culture with a nod to his hometown of Vancouver featuring imagery of the Aztec God
of Rain. Toronto native PARANOID's
capsule collection is an enigmatic, thought-provoking modern take
on an artistic style popularized by José Guadalupe Posada.
"We had a blast working with Espolòn to develop a collection
that pulls together modern aspects of Mexican culture and
historical influences," said Caleb
Cooper and Matthew Chrones
Scott, co-founders and designers at PARANOID. "Everyone has
that one t-shirt they love the most and we can't wait for this new
collection to be someone's new favourite."
The final designs of the two capsule collections are a unique
blend of colour, pride and thought-provoking art that embodies the
heart of Espolòn, a tequila that brings out the real spirit of
modern Mexico while honouring the
tradition of craftsmanship and culture.
"Cinco de Mayo is an important
opportunity to celebrate Mexican culture in North America. Our streetwear collections with
Vancity Original and PARANOID brings to life the celebration in a
way that feels authentic, fresh and contemporary." says
David Allard, Vice President of
Marketing at Campari Canada.
To celebrate Cinco de Mayo in
style, on May 5, 2024 at 12:00pm EDT a limited quantity of both capsule
collection items will be released to the public for free on a first
come first serve basis while supplies last. For those keen to get
their hands on an item from this limited release, the official
Countdown page is live at
contest.espolontequila.com/cinco-de-mayo-streetwear-drop/.
In addition to the online drop, a selection of the capsule items
will be available at the Vancity Original store located at 819
Hornby St in Vancouver and
PARANOID located at 640 Dundas St W in Toronto, for walk-ins
to claim on a first come first serve basis.
"I always have a bottle of Espolòn in my home bar, so I was
excited when Espolòn reached out. We had a great time working
together to create a collection that fuses urban lifestyle with a
homage to Mexican heritage, artwork, and streetwear," said
Jeff Martin, Founder and Designer at
Vancity Original. "We are looking forward to seeing people
celebrating with us and seeing the collection as wearable pieces of
art."
ABOUT ESPOLÒN
TEQUILA
Distilled from hand-harvested 100% Blue Weber Agave in
Los Altos, the Highlands region of
Jalisco, Espolòn's award-winning
tequilas are the pride of the Casa San Nicolás. Espolòn was the
realization of a lifelong desire for late founder and Master
Distiller Cirilo Oropeza, who dreamed of creating a tequila that
blends artisanal Mexican tradition with modern techniques.
2024 marks a significant milestone
for Espolòn Tequila, which this year celebrates 25 years since the
introduction of its signature Tequila
Blanco.
Espolòn is, at its heart, a tribute to Mexican culture, with
striking bottle designs by the rich, storied history of
Mexico. Through its labels,
Espolòn pays tribute to a true luminary – José Guadalupe Posada. Posada was a 19th century
artist and printmaker, a real pioneer, and a bit of a rebel. His
most famous work, the calaveras (skeletons), were a powerful
commentary on the social injustices of his time. He gave his people
a voice and gave the art world a style that continues to influence
pop culture today. Today, Espolòn Tequila
Blanco, Espolòn Tequila Reposado, Espolòn Tequila Añejo, and
Espolòn Cristalino each spotlight different moments in Mexican
history, led by the legendary rooster, Ramón. For more information
on Espolòn, visit Espolòntequila.com.
When mixing and sipping Espolòn Tequila, please enjoy
responsibly.
About Campari Canada
Campari Canada is a wholly owned subsidiary of Davide
Campari-Milano (Reuters CPRI.MI - Bloomberg CPR IM). At the heart
of Campari Canada is Forty Creek® Canadian Whisky, renowned for its
award-winning range of complex, yet approachable whiskies. Campari
Canada manages Campari Group's portfolio in Canada with such leading brands as Forty
Creek® Canadian Whisky, Appleton® Estate Rum, Grand Marnier®,
Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Espolón®
Tequila, SKYY® Vodka and Wray & Nephew® Rum. Campari Canada is
headquartered in Toronto's
bourgeoning Liberty Village. For
more information: www.camparigroup.com/en. Please enjoy our brands
responsibly.
For more information: www.camparigroup.com
Please enjoy our brands responsibly.
ABOUT VANCITY ORIGINAL
BRAND
Vancity Original Brand was established in 1998 and founded by
Jeff Martin, also known as Mister
Martini. Celebrating 25 years and hundreds of designs later,
Vancity Original has become a staple streetwear and fashion brand
for Vancouver locals, travelers,
and celebrities.
ABOUT PARANOID
STREETWEAR
Founded in 2015 by Matthew Chrones
Scott and Caleb Cooper,
PARANOID is a Toronto-based
streetwear brand and screen-printing shop built on creativity,
authenticity and a fearless attitude.
SOURCE Campari Group Canada