JERSEY CITY, N.J., Dec. 7, 2018 /PRNewswire/ -- Passion, hard work
and honesty are three things every rising hip-hop artist must have
to succeed. Today, 1800® Tequila and hip-hop legend Pusha-T
have partnered to find 10 aspiring hip-hop artists with those
values to launch 1800 Seconds (:1800), a
new recording and artist discovery platform that
gives unsigned artists a chance to write and release one
new three-minute track with the full production and marketing
support of a record label.
1800 Seconds intends to seek out new sounds within
hip-hop and support 10 on-the-rise artists to release music on a
national scale. Each artist was handpicked by Pusha-T and
given the opportunity by 1800 Tequila to record one three-minute
track to present his/her unique sound to the world. Under
Pusha-T's curation, the 1800 Seconds music platform produced
a 30-minute compilation album featuring 10
new tracks.
Currently President of G.O.O.D Music, Pusha-T is an inspiration
to a new generation of artists and was chosen as the inaugural
curator of this new music program from 1800 Tequila. Growing
up in the fertile Virginia Beach
hip-hop scene, he formed platinum-selling rap duo Clipse as a
teenager, learning from pioneers Timbaland and The Neptunes'
Pharrell Williams and Chad Hugo. After more than 15 years as a
major recording artist and coming off the success of his third
studio album Daytona, the verified titan of hip-hop is
pushing culture forward by supporting new talent.
"The 1800 Seconds platform is a time for me to connect on
an executive and mentor level and push the next generation of
creatives in music forward. Making it in hip-hop is hard—the
only things you can control are the creativity and yourself—and new
artists on the rise will strive when they know who they are and
what they want. Hip-hop is all about staying connected to culture,
being inspired by what's happening on the streets and translating
that to your audience. The new 1800 Seconds
compilation does just that, and I was excited to perform alongside
all 10 talented artists in New York
City before the music is released on December 7.
Then the real test begins," says Pusha-T.
Pusha-T personally selected each rising artist for 1800
Seconds from across the country for their individuality and
unique music. The 10 artists include Ant White (Philadelphia, PA), Cartel Count Up
(Hampton, VA), Don Zio P (Middletown,
CT), Hass Irv (Harlem, NY),
Monalyse (Detroit, MI),
Nita Jonez (Houston, TX), Sam Austins (Detroit, MI), T Got Bank (Brooklyn, NY), Trevor
Lanier (Wilmington, NC) and
Tyler Thomas (Los Angeles, CA). Each artist was
challenged to write and record an entirely new track during a
studio session with Pusha-T in Los
Angeles. 1800 Seconds is the first time Pusha-T
has fostered up-and-coming talent to release music in this way.
To celebrate the release of the 1800 Seconds album, all
10 artists performed their tracks live at Sony Hall in New York City, with their mentor Pusha-T
closing out the show. The 1800 Seconds album is
available for download on 1800seconds.com, as well as Spotify,
Apple Music, SoundCloud and more streaming sites.
1800 Seconds continues the contribution and support that
1800 Tequila has given to hip-hop culture over the years with
programs including "The Refined Player" series and "Back to the
Block" series.
To download the full 1800 Seconds album, hear Pusha-T in
action, meet the artists and watch the behind-the-scenes
documentary, please visit 1800seconds.com. All 1800
Seconds images can be downloaded HERE.
About 1800 Seconds
1800 Seconds (:1800) is a
new recording platform that gives the next generation of hip-hop
artists a chance to record and release one new track under the
guidance of a titan of the hip-hop genre. In its inaugural
year, hip-hop legend Pusha-T has curated 10 artists for their
individuality and unique sound. The 1800 Seconds record is a
30-minute compilation album featuring 10 new tracks. More
information and full album available at 1800seconds.com.
About Pusha-T
Pusha-T (born Terrence Thornton) emerged in the fertile
hip-hop scene centered in Virginia
Beach, not far from where he grew up in Norfolk. In
1992, he and his brother Malice formed the much revered,
platinum-selling rap duo Clipse. Pusha signed to G.O.O.D.
Music in 2010 and was named its president in 2015. Both his
2014 solo debut MY NAME IS MY NAME and
2015's KING PUSH: DARKEST
BEFORE DAWN arrived to widespread critical acclaim and
broke into the Top 5 on Billboard's Hip-Hop albums
charts. His latest release DAYTONA has been
praised by fans and critics and debuted #1 on both the Rap and
R&B/Hip-Hop charts.
About 1800® Tequila
Named after the
year the world's first premium tequila was born, 1800 Tequila is
made from 100% blue Weber agave—aged for 8-10 years and harvested
at its peak. 1800 Tequila is double distilled for a smoother,
cleaner flavor and is made from a special selection of white
tequilas blended together for added complexity and character. The
result is a premium tequila with a smooth, more interesting flavor.
The clean, balanced taste with hints of sweet fruit and pepper is
perfect sipped neat, on the rocks, as a shot or in a cocktail. 1800
Tequila is recognized for its iconic bottle, the trapezoidal shape
of the bottle being reminiscent of the Mayan pyramids found
throughout Mexico. The 1800
Tequila portfolio includes Silver, Reposado, Añejo, Milenio,
Coconut and 1800 Colección®, an extra añejo tequila that
is released periodically in highly limited quantities. 1800 Tequila
is available nationwide at most exclusive bars and retailers.
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