TIDMSIS
Science in Sport PLC
08 August 2019
RNS REACH 8 August 2019
SCIENCE IN SPORT PLC
("SiS", "Company" or "Group")
Launch of SiS Plant Protein Range
Science in Sport plc (AIM: SIS), the premium performance
nutrition company serving elite athletes, sports enthusiasts and
the gym lifestyle community, is pleased to announce the launch of
SiS' PLANT20, a high-protein range of plant-based protein bars and
powders.
The range includes the PLANT20 Bar, which has 20g of pea, soya
and almond protein, and PLANT20 Powder, comprising pea, pumpkin and
soya protein. Both the bar and powder offer a complete amino acid
profile, are low in sugar and are available in three flavours.
The novel plant protein formulations in PLANT20 are the result
of a joint development project with the gym lifestyle brand PhD,
which was acquired by Science in Sport in December last year. PhD
has used the protein formulations in its vegan Smart Bar Plant,
which was launched three months ago and has rapidly become the
brand's third best-selling product line.
SiS' PLANT20 range, accredited under the Informed Sport
certification scheme, was developed with SiS' elite partners and
athletes, including British Cycling, Team INEOS and Manchester
United. The range is designed to support muscle recovery and
rebuild after exercise and to provide daily protein intake.
The PLANT20 Bar has the convenience of being ready to eat at any
time whilst the PLANT20 Powder, which contains 3g of the amino acid
leucine per 20g serving, can be used in a shake or in cooking and
baking.
The PLANT20 range has just been launched and is currently
available online at the websites www.scienceinsport.com and
www.wiggle.com. Demand for PLANT20 is expected to come from vegan,
vegetarian and clean-eating athletes along with the growing numbers
of flexitarian and environment-concious consumers.
SiS already offers a wide range of vegan products including the
brand's GO Electrolyte powder, GO Energy powder, Hydro and GO
Isotonic Energy gels.
Stephen Moon, Science in Sport's Chief Executive Officer,
commented:
"The innovative, plant-based protein formulations in SiS'
PLANT20 and in PhD's Smart Bar Plant are a great example of the
Company's PhD and SiS brands working together to create a
proposition that can be shared by both brands and developed into
differentiated products for their respective target markets.
"The importance of protein has often been underestimated by
athletes and it is particularly relevant to vegans. Plant20
complements the large number of vegan hydration and energy products
that our SiS brand already offers and we expect the combination of
great taste, high protein and low sugar to be appreciated by all
sportspeople whether vegan, vegetarian, flexitarian or
environmentally aware."
For further information:
Science in Sport plc
Stephen Moon, Chief Executive Officer
Elizabeth Lake, Chief Financial
Officer +44 (0) 20 7400 3700
Buchanan Communications +44 (0) 20 7466 5000
Financial PR ScienceInSport@buchanan.uk.com
Mark Court
Vicky Hayns
Tilly Abraham
Notes to Editors
About Science in Sport plc
Science in Sport plc is a leading sports nutrition business that
develops, manufactures and markets innovative nutrition products
for professional athletes, sports and fitness enthusiasts and the
gym lifestyle community. The Company has two highly regarded
brands: PhD Nutrition, a premium protein brand targeting gym
lifestyle and sports enthusiasts, and SiS, a leading brand among
elite athletes and professional sports teams.
The two brands are sold internationally through multiple retail
channels, both traditional and online, including major supermarkets
and high street chains, specialist sports retailers and e-commerce
sites including Amazon and the brands' own websites. They enable
the Company to address the full breadth of the performance
nutrition market currently estimated at approximately GBP10 billion
worldwide.
PhD is one of the UK's leading protein brands with a reputation
for high quality and product innovation. The brand has grown
rapidly, based on its core protein powders, since launch in 2005.
The range now comprises powders, bars, flapjacks, drinks and other
products including the high protein, low sugar range, PhD Smart.
PhD is the exclusive sports nutrition supplier to David Lloyd Clubs
and its brand ambassadors include rapper Bugzy Malone, WBA
international champion Jordan Gill and Team GB Olympic sprinter
Asha Philip.
SiS, founded in 1992, has a core range comprising gels, powders
and bars focused on energy, hydration and endurance. SiS is the
official sports nutrition supplier to many professional cycling
teams and organisations including Team INEOS, British Cycling,
Cycling Australia, USA Cycling and USA Triathlon. SiS supplies more
than 80 professional football clubs in the UK and is an official
partner to British Triathlon and the Rock 'n' Roll Marathon Series.
SiS brand ambassadors include Olympians Sir Chris Hoy MBE, Mark
Cavendish MBE and Adam Peaty MBE.
Science in Sport is headquartered in London. Its shares joined
the AIM market of the London Stock Exchange in August 2013 and
trade under the ticker symbol SIS.
For further information, please visit www.scienceinsport.com
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END
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