SHANGHAI, April 15, 2020 /PRNewswire/ -- TBWAChina has
been named creative partner for the 2020 League of Legends World
Championship by Riot Games in China. It was announced today that the account
was successfully awarded to the agency after a competitive pitch.
The esport tournament will take place in the host city of
Shanghai in the fall of this
League of Legends is the most popular PC game worldwide. As its
largest annual global esports event, in 2019, The World
Championship brought in more than 100 million viewers, including a
peak of 44 million concurrent viewers in the final competition.
TBWAChina's scope includes strategic services, offline and
online creative services as well as the content support.
"With the continued growing popularity of esports in the
China market, we are excited to
bring the 2020 League of Legends World Championship to China this year," said Leo Lin, Head of China Riot Games. "With TBWA as
our China creative partner, we
look forward to taking our sports tournament to a new level."
Joanne Lao, Chief Executive
Officer TBWA Greater China: "We are honored that Riot Games has
entrusted TBWA in China for this
assignment. We look forward to contributing our strategic insights
and disruptive creativity to support this amazing event."
United around Disruption®, a strategic methodology and
philosophy, TBWA was recently named to Fast Company's annual list
of the world's most innovative companies for the second year in a
row, citing TBWA's ability to drive creativity on a global
TBWA is The Disruption® Company:
the cultural engine for 21st-century business. Named one of the
World's Most Innovative Companies by Fast Company and
Adweek's 2018 Global Agency of the Year, we create
disruptive ideas that locate and involve brands in culture, giving
them a larger share of the future. Our collective has 11,300
creative minds across 275 offices in 95 countries, and also
includes brands such as Auditoire, Digital Arts Network (DAN), eg+
worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab,
TBWAWorldHealth and TRO. Global clients include adidas, Apple,
Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore
Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us
on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100