NEW YORK, Oct. 23, 2019 /PRNewswire/ -- Marina Maher
Communications (MMC), the premier agency for marketing to women,
has announced the launch of The Empathy IndeXX in their
ongoing efforts to increase gender equality in leadership
positions. This breakthrough and
scientifically-based capability is designed to redefine empathy,
unlocking the power of women in leadership, as well as increasing
corporate reputation and bottom-line.
When it comes to gender equality and inclusion in the workplace,
there has been a lot of talk and little progress, especially for
women. In fact, 68% of women in corporate America report that
equality programs aren't having an impact.
"As a female-founded company, with an 80% female executive team,
not to mention four decades of marketing to women – MMC is
committed to advancing women in leadership. It's in our DNA and we
were compelled to take action," said MMC CEO and Founder,
Marina Maher.
Companies led by women see returns that are 226% higher.
However, men outnumber women nearly 2 to 1 on their first step-up
into manager roles. This means by the time they get to the C-suite;
men are outnumbering women by 5 to 1 or 80%.
With astounding facts like these, MMC is putting a stake in the
ground. Through extensive research, MMC identified empathy
as a key performance indicator that is a double-edged sword. For
instance, women unnecessarily apologize more than men; on the other
hand, women also have the innate ability to understand and connect
with others.
"Empathy is both a superpower and a kryptonite. It has to be
calibrated and harnessed. The Empathy IndeXX will do just
that," said Rema Vasan, EVP Chief
Innovation Officer. "Effectively leveraging the power of empathy
will accelerate the advancement of women to leadership positions,
thereby propelling talent acquisition, corporate reputation and the
bottom-line."
The Empathy IndeXX leverages data-science and deep
psychological insights and was developed by a team of experts with
extensive qualifications in managerial and leadership development,
executive coaching and organizational behavior. The full program
encompasses an end-to-end approach consisting of The Empathy
IndeXX assessment, workshops, executive visibility,
employee engagement, corporate narrative development and content
and storytelling, paired with tangible measurement approaches
against business metrics.
The Empathy IndeXX benefits from the counsel of an
advisory board of experts, including Catherine Hernandez Blades of Aflac,
Maeve DuVally of Goldman Sachs,
Brent Miller of P&G, and
Marina Maher of MMC.
"We're proud to launch a capability that will advance women in
leadership," said Vasan. "It's an action that must be taken, for
businesses, their reputation and the bottom-line, but most
importantly, for women."
About Marina Maher Communications (MMC)
MMC is a
next-gen marketing and communications agency built by innovators
who leverage the power of influence to grow and protect brands. We
pair data-driven insights with a unique ability to capture and
leverage culture to create powerful communications solutions that
drive business results. MMC is ahead of the curve in defining the
next generation of communications - the synergy of earned+paid,
digital, and data-driven at the core – making MMC one of the most
recognized and sought-after communications agencies in Consumer,
Corporate and Healthcare. To learn more, please visit
www.hellommc.com. MMC is an Omnicom (NYSE: OMC) agency.
Contact
Ashley Makuh
VP, Marketing
amakuh@hellommc.com
212-485-1678
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SOURCE Marina Maher Communications