Experts weigh in on how edible experiences,
viral food and mission-based products are having big culinary
moments right now and show no signs of slowing down
AUSTIN,
Minn., June 30, 2022 /PRNewswire/ -- It's no
surprise that consumer preferences about food shifted widely during
the past two years as people reprioritized what mattered most to
them. Some cemented new food routines, while others strengthened
their resolve to use brands that align with their core values.
Fortune 500 global branded food company Hormel Foods Corporation
(NYSE: HRL) tapped the company's innovation and insights experts to
provide culinary insights that are driving today's food
trends.
"Hormel Foods has seen dramatic changes in people's eating
habits, culinary interests and where they find information about
food," said Heather Vossler,
director of innovation and consumer insights at Hormel Foods. "We
know that consumers expect more from their purchases than just
simple nourishment. They desire food products that taste great,
create memorable experiences, make their lives easier and support
their values, in addition to creating and convenient solutions that
help them adapt to their ever-changing lives and
routines."
Current trends include:
- The Edible Experience: Food can be a passport to see the
world and enjoy new experiences. With the time for travel and
experiences lost over the past two years, consumers are demanding
more from their food and have a real desire to discover new things
and connect with others. With home still being the cooking hub for
many, people look for foods that provide new and entertaining
experiences, restaurant-quality taste or cultural touchpoints.
Try it: HERDEZ® brand sauces and salsas,
COLUMBUS® Craft Meats Perfect Charcuterie Bite,
PLANTERS® sweet & spicy peanuts
- Viral Food: 2021 marked the emergence of TikTok as a
go-to spot for happening food culture. Blink-and-you-miss-it trends
and cooking techniques show no signs of slowing down as consumers
look to experience familiar foods in new ways.
Try it: JENNIE-O® turkey sausage and egg muffin,
HORMEL® MARY
KITCHEN® hash in a waffle maker
- New Routines & Rituals: As people settle into their
new normal, they are experimenting with different ways to cook and
new products to buy that accommodate these lifestyle changes. While
home cooking remains popular, most no longer have time for the
weekend-long baking projects that were popular a year ago.
Consumers are seeking hacks and shortcuts to save time, but they
don't want to sacrifice quality in the process. Eating is still a
special moment in the day that gives people a break from life's
stresses.
Try it: WHOLLY® Diced Avocado, HORMEL®
Cup N' Crisp pepperoni, HORMEL® BLACK LABEL®
microwave ready bacon
- Business with Purpose: Consumers continue to seek out
brands that support their personal values and positively impact
employees, communities, animals and the environment. Transparency
and showing measurable change will become even more critical in
gaining trust. Reimagined products with cleaner, more nutritious or
more plant-based ingredients will continue to increase in
popularity.
Try it: APPLEGATE NATURALS® DO GOOD DOG™ Uncured
Beef Hot Dog, JUSTIN'S® Dark Chocolate Almond Butter
Cups
- Nurturing Wellness: More than ever before, consumers are
looking to food to make them feel well – physically, mentally and
emotionally. This will become more and more individualized as
people seek out the right blend of foods that work for their
personal wellness journey. Whether it's wanting more protein or
less sugar, wanting to increase their energy levels or enhance
their mood, people are moving past the one-size-fits-all eating
habits in favor of an individualized approach with products that
support their personal goals.
Try it: SKIPPY® peanut butter blended with plant
protein, HAPPY LITTLE PLANTS® brand
- Sustainability: Consumers have high expectations for
brands to do the right thing when it comes to good stewardship of
environmental resources. Most people now consider sustainability an
important factor when making a purchase decision. In fact,
consumers go even further in suggesting that they will make repeat
purchases from those companies and brands that people deem to be
doing good for the planet.
Hormel Foods is committed to continuous improvement and has set 20
qualitative and quantitative goals to achieve by the end of 2030 to
make the world a better place. For more information, visit Hormel
Foods 20 By 30 Challenge.
ABOUT HORMEL FOODS — Inspired
People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $11 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, SKIPPY®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named on the
"Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of
Fortune magazine's most admired companies, has appeared on the "100
Best Corporate Citizens" list by 3BL Media 13 times, and has
received numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired Food.™ —
to bring some of the world's most trusted and iconic brands to
tables across the globe. For more information, visit
www.hormelfoods.com and http://csr.hormelfoods.com/.
Media Contact:
media@hormel.com
507-434-6352
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SOURCE Hormel Foods Corporation