NBA 2K League Pro Gamer Artreyo “Dimez” Boyd Joins HyperX’s Growing Community of Brand Ambassadors
February 20 2020 - 6:15AM
Business Wire
NBA 2K League Season 3 Official Sponsor HyperX
Adds Mavs Gaming Player Dimez to HyperX Heroes Ambassador
Program
HyperX, the gaming division of Kingston Technology Company,
Inc., today named NBA 2K League professional gamer Artreyo “Dimez”
Boyd as a brand ambassador related to gaming headsets, keyboards,
mice, and mousepads. Entering his third year as a player for Mavs
Gaming, Dimez is the first NBA 2K League player to be signed as an
individual HyperX ambassador and first to become a member of the
HyperX Heroes ambassador program.
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NBA 2K League professional gamer Artreyo
“Dimez” Boyd - HyperX Heroes ambassador (Graphic: Business
Wire)
“The rise of Dimez as an esports athlete coupled with the
growing popularity of the NBA 2K League is an inspirational story
to all gamers,” said Wendy Lecot, head of strategic alliances,
HyperX. “As one of the original supporters of the NBA 2K League and
its teams, HyperX is excited to be a part of this phase of Dimez’
journey and welcome him to the HyperX family.”
As the No. 1 pick in the inaugural 2018 NBA 2K League Draft,
Dimez is known for his skilled in-game play and continues to be a
top player in the league who brings his enthusiasm to the game and
the community. As a HyperX gaming ambassador, Dimez will receive a
HyperX Heroes treatment, including his own hero illustration
inspired by his gaming persona and expressed love of gaming.
“HyperX is an iconic brand in the gaming community and active
supporter of gamers everywhere in its industry initiatives,
partnerships and ventures,” said Dimez. “I am excited to be joining
the HyperX Heroes universe and share my love of gaming and NBA 2K
with fans as a HyperX brand ambassador.”
“Dimez is the ideal brand ambassador for HyperX and I couldn’t
be happier for him,” said Brendan Donohue, managing director, NBA
2K League. “The NBA has seen players and marketing partners work
together on brand amplification for decades and it is exciting to
see one of the NBA 2K League’s biggest stars team up with HyperX
who has been a great partner and supporter of the NBA 2K League
since our first season.”
Season 3 NBA 2K League Draft will be held on Saturday, Feb. 22
at 6 p.m. ET at Terminal 5 in New York City and livestreamed on the
NBA 2K League’s Twitch and YouTube channels.
About HyperX
HyperX is the gaming division of Kingston Technology Company,
Inc., the world’s largest independent memory manufacturer, with the
goal of providing gamers, PC builders, PC, console and mobile power
users with high-performance components. For 16 years, the HyperX
mission has been to develop gaming products for all types of gamers
– high-speed memory, solid state drives, headsets, keyboards, mice,
charging accessories for console players, USB flash drives, and
mousepads – to the gaming community and beyond. The award-winning
HyperX brand is known for consistently delivering products that
deliver superior comfort, aesthetics, performance, and reliability.
HyperX gear is the choice of celebrity ambassadors, pro gamers,
tech enthusiasts, and over-clockers worldwide because it meets the
most stringent product specifications and is built with
best-in-class components. HyperX has shipped over 65 million memory
modules,10 million gaming headsets and one million keyboards
worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity,
learn how HyperX products can enhance your console experience and
boost performance for both you and your PC, console or mobile
device at hyperxgaming.com. Whatever your skill level, whatever
genres you play, we embrace all gaming enthusiasts everywhere with
our core belief — We’re All Gamers.
Website: http://www.hyperxgaming.com/ Twitter:
https://twitter.com/HyperX Instagram:
https://www.instagram.com/hyperx/ Facebook:
http://www.facebook.com/hyperxcommunity Youtube:
https://www.youtube.com/user/kingstonhyperx
About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by
the NBA and Take-Two Interactive Software, Inc. (NASDAQ: TTWO),
launched in 2018 and features the best NBA 2K players in the world.
Each of the league’s 23 teams features six players who compete as
unique characters in 5-on-5 play against the other teams in a mix
of regular-season games, tournaments and playoffs. For more
information about the NBA 2K League, visit NBA2KLeague.com
[2kleague.nba.com].
Editor’s Note: For additional information or executive
interviews, please contact Mark Tekunoff, Kingston Technology
Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-2791(Voice). Press images can be found in Kingston’s press
room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are
registered trademarks or trademarks of Kingston Technology
Corporation in the U.S. and/or other countries. All registered
trademarks and trademarks are property of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20200220005022/en/
Mark Tekunoff HyperX 714-438-2791
mark_tekunoff@hyperxgaming.com
Carla Mancebo Walt & Company for HyperX 408-369-7200 x1049
cmancebo@walt.com