GAN Launches Simulated Gaming for WinStar World Casino and Resort
May 12 2017 - 2:01AM
Business Wire
GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services
and online gaming content in the United States, today announces the
launch of the highly anticipated Simulated Gaming™ website and
supporting mobile apps for WinStar World Casino and Resort in
Thackerville, Oklahoma (“WinStar” or “the Client”).
WinStar is a major gaming destination for residents of Oklahoma
and Northern Texas offering nearly 7,500 electronic games and 145
tables games, making WinStar’s property one of the largest casinos
in the world. This partnership was previously announced by GAN on
August 12, 2016.
Following an extensive diligence process, GAN was selected for
their deep capabilities in providing social gaming experiences from
a singular technology platform together with the ability to deliver
a custom-designed website/App wholly integrated into their
on-property loyalty program and Scientific Games’ ACSC casino
management system. This major commercial launch reinforces GAN’s US
market position as the leading B2B enterprise software solution
provider to ‘bricks and mortar’ US casino operators looking to move
online with an Internet gaming-as-entertainment solution
custom-designed to align with their property’s brand and fully
integrated with their rewards program.
Highlights
- Simulated Gaming™ experience is fully
integrated into the on-property rewards program operated by WinStar
in reliance upon GAN’s US-patented iBridge Framework™ linking GAN’s
Internet gaming system with WinStar’s Scientific Games ACSC casino
management system. Patrons purchasing virtual chips online may
receive WinStar Online Gaming Reward Points redeemable on-property
for real experiences including gift cards, tickets for shows, spa
credits, golf benefits and meals in restaurants.
- GAN’s fourth (4th) major Native
American casino operator client in the United States to launch
Simulated Gaming online in the US and GAN’s twelfth (12th) live US
casino client operating Simulated Gaming online since launch in
January 2014.
- WinStar World Casino and Resort offers
600,000 square feet of gaming floor space offering nearly 7,500
electronic games; and approximately 140 casino table games.
- Now available online at
WinStarOnlineGaming.com (app stores’ search ‘WinStar World Casino’)
is an innovative Internet-based Simulated Gaming™ service designed
by GAN specifically to complement WinStar World Casino and Resort,
offering their patrons a free-to-play, gaming-as-entertainment
experience comprising a wide range of recognized casino electronic
games, video poker and table games available only on GAN’s
Simulated Gaming™ platform.
- Custom product design by GAN reflects
and protects the WinStar World Casino brand identity with
cutting-edge user interface for maximum patron engagement across
web and mobile apps available within the major app stores.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
“We are enormously privileged to bring one of America’s largest
and most vibrant casino properties online with our Simulated Gaming
solution. WinStar World Casino is the largest casino in the World
and we anticipate their massive audience of patrons will engage
heavily with Simulated Gaming. On behalf of the entire team at GAN,
we would like to extend our thanks to the Client for offering GAN
the opportunity to bring Simulated Gaming to their regional gaming
market. This contract is expected to deliver material revenue and
earnings to GAN throughout the remainder of 2017.”
Wayne McCormick, WinStar World Casino and Resort general manager
commented:
“GAN was selected for their breadth of experience in enabling
casino properties to provide a free-to-play online gaming
experience and their commitment to integrating our highly-regarded
on-property rewards program into this user experience. Equipped
with GAN’s Simulated Gaming, WinStar World Casino and Resort will
continue to introduce our casino experience – both online and
on-property – to a nationwide audience of casino game players.”
FAQs about GAN’s Simulated Gaming™
- Launched in the US by GAN in January
2014, Simulated Gaming™ has proven to monetize Internet traffic to
existing websites operated by land-based US casinos with average
revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32
in 2015, as against an original estimate of $0.60, greatly
exceeding equivalent numbers reported by Social Casino
operators.
- Supported by 167 months of operating
data across eleven (11) major US casino deployments, Simulated
Gaming™ is now proven to drive increased visitation on-property and
in 2014 delivered on average a 28% uplift in on-property
theoretical win from increased visitation by existing patrons who
also engage with Simulated Gaming™ online.
- US casino operators report more than
50% of their surveyed casino patrons are already engaged in playing
multiple Social Casinos online. Simulated Gaming™ enables
land-based US casinos access to the Social Casino market worth $3.8
billion annually worldwide in 2016 (source: Eilers & Krejcik
Gaming, LLC) and is proven to increase property visitation among
existing patrons, reactivate lapsed patrons bringing them back
on-property and drive acquisition of new patrons from outside the
typical drive distance to the property.
www.GAN.com
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAN
The Company has developed an Internet gaming enterprise software
system, GameSTACK™, which it licenses to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gambling Commission
license, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat,
Ainsworth, KONAMI, Everi (formerly Multimedia Games), Incredible
Technologies, GamoMat, Reel Time Gaming, High Flyer Games and
Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming
content to major European gaming operators including Bet365,
Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and
SNAI.
In the United States for real money Internet gaming, GAN has
partnered with Betfair Plc to provide its Internet Gaming System
following the introduction of regulated real-money online gaming in
New Jersey in November 2013.
In the United States for Simulated Gaming™, GAN has partnered
with an increasing number of major land-based US casinos
coast-to-coast. In New York, GAN has launched a Simulated Gaming™
website via www.EmpireCityCasino.com in September 2014. In
Pennsylvania, GAN launched a Simulated Gaming™ website
www.ParxOnline.com in March 2015. In March 2015 Maryland Live!
Casino in Maryland chose GAN to upgrade their existing free-to-play
website to a monetized Simulated Gaming™ website, soft-launched in
July 2015 and launched integrated with their casino management
system in November 2015. In September 2015 major Californian Tribal
casino operator San Manuel chose GAN’s Simulated Gaming™ launched
in November 2015. In October 2015 American Casino &
Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™
launched in December 2015. In December 2015 Borgata Casino Hotel
& Spa chose GAN’s Simulated Gaming™ launching in H1 2017. Also
in December 2015 Lady Luck Interactive, a wholly-owned subsidiary
of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ and
launched in July 2016. In February 2016 Rock Gaming (re-branded as
JACK Entertainment) chose GAN’s Simulated Gaming™ to support their
Ohio-based casino properties launched online in October 2016. In
March 2016 Twin River in the North East chose GAN’s Simulated
Gaming™ and launched in November 2016. In April 2016, the owners of
major tribal casino WinStar World Casino and Resort chose GAN’s
Simulated Gaming™, which launched in May 2017. In June 2016 Tribal
casino operator TurningStone Casino Resort chose GAN’s Simulated
Gaming™ and launched in March 2017. In July 2016 Nevada’s Station
Casinos chose GAN’s Simulated Gaming™ launching in H1 2017. In
September 2016 a major existing US casino client nominated GAN to
launch real money Internet casino gaming in Europe and other Rest
of World regulated markets commencing in H1 2017.
In April 2017 GAN was granted a Casino Service Industry
Enterprise license by the New Jersey Division of Gaming Enforcement
being GAN’s first privileged gaming license in the United
States.
For more information please visit www.GAN.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170511006425/en/
For further information:GANDermot Smurfit, +44 (0)
20 7292 6262Chief Executive Officerdsmurfit@GAN.comorInvestors:
The Equity GroupAdam Prior,
212-371-8660aprior@equityny.comorDavyJohn Frain / Barry
Murphy+353 1 679 6363
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