Creative Realities Becomes a Dominant Player in Sports & Entertainment Sector with Fan-Focused Digital Signage Experiences
May 30 2023 - 11:59AM
Creative Realities, Inc. (NASDAQ: CREX, CREXW) a leading provider
of digital signage and place-based media solutions, continues to
make significant strides in the Sports & Entertainment
(S&E) sector with its innovative and full ecosystem offerings.
Creative Realities has established itself as a trusted partner for
delivering exceptional fan experiences and driving revenue growth
for a multitude of venues and teams.
As a key player in the S&E space, Creative Realities offers
a range of unique solutions tailored to the industry's specific
needs. The company's flagship sports offering, IPTV, serves as the
main entry point to the S&E market, allowing venues to
seamlessly stream engaging, informative and interactive content
anywhere throughout the venue. Creative Realities further provides
intelligent menu board solutions and cutting-edge experiential fan
engagement technologies that serve to maximize sales and enhance
the overall game-day experience.
Among the impressive roster of clients are the Dallas Cowboys,
the San Antonio Spurs, Texas Christian University, Memphis
Grizzlies, Minnesota Wild, Detroit Lions, New Orleans Saints and
the Baltimore Ravens. These partnerships have enabled Creative
Realities to revolutionize digital signage experiences across
multiple venues, showcasing its capabilities on a grand scale.
“In a shifting landscape where advertising increasingly moves
away from online and TV platforms and audience engagement looks
different across generations, we understand the value of reaching
and truly engaging those audiences directly in venues and
stadiums,” said Lee Summers, President of Sports and Entertainment
at Creative Realities. “These collaborations allow us to push the
boundaries of what's possible in the Sports & Entertainment
industry, and to create memorable moments that leave a lasting
impact. We are grateful for the opportunity to work alongside these
amazing teams and organizations, and to have the chance to enhance
the experiences of their fans."
Creative Realities' contributions to each project have been
diverse and impactful. Key projects include ITPV integration,
digital menu boards and content optimization for brands such as the
San Antonio Spurs and Memphis Grizzlies, with plans to do the same
at the Minnesota Wild's Xcel Energy Center later this year. Other
work has included new digital boards for the Detroit Lions and the
Baltimore Ravens, as well as IPTV integration and hardware refresh
at Texas Christian University's Amon G Carter Stadium and
Schollmaier Arena – all in efforts to captivate audiences and
maximize advertising opportunities.
The success and uniqueness of Creative Realities' solutions lie
not only in their versatility but also in the ability to deliver a
holistic experience. The company's offerings go beyond individual
projects, providing venues with diverse applications and
deployments in suites, concourses, food and beverage areas,
activation zones, fan zones and adjacent properties, allowing them
to maximize advertising opportunities and engage fans.
“Our focus is on creating a comprehensive and immersive
experience for brands to connect with and engage attendees,
recognizing that new generations attend games not just for the
sport but for the overall experience,” said Summers. “We are proud
to be at the forefront of transforming the digital signage
landscape in the Sports & Entertainment sector, aiming to
continuously offer solutions that cater to the evolving preferences
of today's fans while proactively anticipating the needs of those
who may wish to experience the physical aspects of sports
differently. We're deliberate in our selection of technologies that
enhance the stadium atmosphere and safeguard sponsorship and
revenue sources for the future.”
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
Photos accompanying this announcement are available at
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