BOSA Boston Acoustics (MM)

Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced it is hosting and managing e-commerce operations for Boston Acoustics, Inc. (NASDAQ:BOSA), a premier manufacturer of high-performance audio solutions for home entertainment, automotive, custom install and personal computers. To help Boston Acoustics(R) take advantage of growing market opportunities in online channels, Digital River built and launched the company's brand new e-commerce site, Shop Boston, located at www.bostonacoustics.com/store. The site, which is supported by a wide range of Digital River's e-commerce and e-marketing services, provides a convenient new channel for consumers to purchase select products directly from Boston Acoustics. "We specialize in helping companies establish and build online businesses," said Joel Ronning, Digital River's CEO. "We remove the risk and complexities in this process by providing our clients a highly scalable and reliable e-commerce infrastructure and handling the daily operations and regulations that are involved in successfully marketing and selling goods across international borders." For Boston Acoustics' Shop Boston site, Digital River is providing online order management, fraud prevention, reporting, physical product fulfillment, e-marketing and 24 X 7 customer service. The new site features some of Boston Acoustics' most popular products, including its Avidea(R) home theater systems, MicroSystem CD and Recepter Radio(R). "Digital River's proven track record in the e-commerce industry was important to us," said Jeff Litcofsky, Boston Acoustics' e-commerce manager. "We selected Digital River as our e-commerce partner because of the company's world-class reputation and experience. Digital River was able to provide us with an end-to-end e-commerce solution, including a full set of remote control management tools to give us the added level of control and flexibility that we were looking for in an online operation." About Boston Acoustics, Inc. Founded in 1979, Boston Acoustics, Inc. designs, manufactures and markets high performance audio systems for use in home music and audio-video systems, aftermarket and OEM automotive systems, and custom built-in audio systems. Highly regarded for creating The Boston Sound(TM), the company is renowned for delivering superior, competitively priced products emphasizing performance, consistency and value. For further information, visit the company's Web site at www.bostonacoustics.com. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.