Prolong Set for Philippines Market Launch
May 31 2005 - 7:00AM
PR Newswire (US)
Prolong Set for Philippines Market Launch Brand Building TV
Campaign Set to Reach Automotive Consumers IRVINE, Calif., May 31
/PRNewswire-FirstCall/ -- Prolong International Corporation
(AMEX:PRL) (http:/www.prolong.com), a technology driven holding
company and parent of Prolong Super Lubricants, Inc., manufacturer
and marketer of high tech, cost-saving, consumer, commercial and
industrial products is very pleased to announce the expansion of
international sales in the Philippines through a televised ad
campaign. Prolong's Philippines based distributor, KLG
International, Inc., is launching a televised direct response
marketing campaign for Prolong products on its TV affiliate, Home
Shopping Network, Inc., Philippines. KLG International, Inc. has
more than 40 years of expanding distribution through both wholesale
and retail channels and will mirror the successful introduction of
the Prolong line in the U.S. market with a 30-minute infomercial
presentation on their direct response TV channel. The Republic of
the Philippines has approximately five million vehicles on the
road, including many commercial and utility vehicles that are being
stretched for a longer useful life. Repair costs, longevity and
fuel economy are all major issues that Prolong automotive chemicals
help to successfully address. The televised campaign will run
repeatedly on the home shopping and telemarketing network operated
by KLG International. The program utilizes state of the art
graphics to explain the unique protection from extreme pressure,
friction and heat provided by patented Prolong Engine Treatment and
shows viewers real-life applications and benefits of Prolong
products. Viewers have the opportunity to order a combination pack
of Prolong's core products including Engine Treatment, Transmission
Treatment and Fuel System Treatment. Following a successful TV run
with direct response sales, KLG plans to roll out Prolong's
consumer automotive products in their brick-and-mortar retail
channels. "KLG International is proving to be a strong, creative
and valued partner in our quest for a significant share of the
Philippines automotive aftermarket," states Jeff Victer,
International Sales Manager. "Their group of companies, which
include both media access for advertising and sales and retail and
wholesale channels of distribution, are providing a comprehensive
platform for Prolong to implement its sales growth strategy in a
new and promising market. I expect great exposure for the Prolong
brand in the Philippines." Prolong currently has distribution
partners in Canada, Chile, China, Czech Republic, Germany, Hong
Kong, Hungary, Iceland, Italy, Japan, Malaysia, Mexico,
Philippines, Puerto Rico, South Africa, and the United Kingdom, and
is actively seeking well established international trading
partners. Prolong Super Lubricants, Inc. is an operating subsidiary
of Prolong International Corporation. Prolong International
Corporation (AMEX:PRL), a consumer products holding company
headquartered in Irvine, California, through its operating
subsidiaries, manufactures, markets and distributes a complete line
of patented lubricant and proprietary automotive,
commercial/industrial and household products. The company's
products are marketed and sold under the brand name Prolong Super
Lubricants(R) and are used in automotive, industrial, commercial
and consumer applications. Prolong products are sold throughout the
United States at major chain stores, auto retailers, industrial
supply stores and in international markets. More information about
Prolong International Corporation and its products can be obtained
at http://www.prolong.com/. Forward-Looking Statements Certain
statements in this news release that relate to financial results,
projections, future plans, events, or performance, are
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended and Section 21E of the
Securities Exchange Act of 1934, as amended and involve significant
risks and uncertainties, including, but not limited to, the
following: competition, cost of components, product performance and
market acceptance of new products. The words "estimate," "project,"
"potential," "intended," "expect," "anticipate," "believe" and
similar expressions or words are intended to identify
forward-looking statements. The Company's actual results could
differ materially from those anticipated in such forward-looking
statements as a result of a number of factors and conditions. These
risks and uncertainties, and certain other related factors, are
discussed in the Company's Form 10-K, Form 10-Q and other filings
with the Securities and Exchange Commission. In light of the
significant uncertainties inherent in the forward-looking
information included herein, the inclusion of such information
should not be regarded as a representation by the Company or any
other person that the Company's objectives or plans will be
achieved. These forward-looking statements are made as of the date
of this release and the Company assumes no obligation to update
such forward-looking statements. DATASOURCE: Prolong International
Corporation CONTACT: Investor Relations, Thomas C. Billstein of
Prolong International Corporation, +1-949-587-2700 Web site:
http://www.prolong.com/
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