CBS Has Perfect Prescription to Create Water Cooler Buzz for New Fall Season
August 16 2005 - 10:13AM
PR Newswire (US)
#1 Television Network to Promote New Comedy 'Out Of Practice' with
Ads on AquaCell Water Coolers in Drug Stores NEW YORK, Aug. 16
/PRNewswire/ -- CBS is on a mission to create water cooler buzz for
new comedy OUT OF PRACTICE. With the tagline "Quench Your Thirst
for Comedy," the CBS Marketing Group today announced an innovative
way to reach viewers by advertising on AquaCell Media's water
cooler systems and cup holders. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050816/NYTU025A ) The cast of
OUT OF PRACTICE will be featured on water coolers in hundreds of
Rite Aid and Duane Reade stores. The drug store placement is ideal
since the comedy is about a family of five doctors. CBS's drug
store marketing also includes advertising for its Monday comedy
line-up on prescription bags. The tagline "Prescription-Strength
Comedy" is used to plug television's top comedy block which
includes returning hits THE KING OF QUEENS and TWO AND A HALF MEN
and new shows HOW I MET YOUR MOTHER and OUT OF PRACTICE. "At the
heart of any promotional campaign is the drive to inspire water
cooler buzz," said George Schweitzer, President of the CBS
Marketing Group. "What better way to accomplish this than by
putting advertisements for one of our highly anticipated new
comedies -- OUT OF PRACTICE -- on AquaCell's water coolers," he
added. "We are excited that CBS has chosen our coolers as one of
the ways to promote its new television show given the countless
other advertising mediums available," said Michael Dougherty,
President of AquaCell Media, Inc. "Our cost-effective 'Message On
The Bottle' advertising program continues to garner attention from
target consumers and interested advertisers as well." AquaCell
Media's "Message On The Bottle" advertising program provides unique
"out-of-home" advertising. The Company installs its patented
self-filling AquaCell Bottled Water Cooler System into various
locations free of charge under a multi-year agreement and retains
ownership of the "billboard" water cooler. Revenue is generated
through the sale of the advertising space on the bottle band and
cup holder of the permanently attached five-gallon bottle to
companies that provide products and services pertinent to the
demographics and location. About AquaCell: AquaCell Technologies,
Inc. (AMEX:AQA) is based in Rancho Cucamonga, CA. AquaCell Media,
Inc. is an operating subsidiary, installs its patented self-filling
Aquacell 1000 Bottled Water Cooler Systems free of charge into
various locations, including retail establishments. AquaCell Media
retains ownership of the coolers, and revenue is generated through
the sale of targeted advertising on the band of the cooler's
permanently attached five-gallon bottle of products and/or services
pertinent to the location, similar to the concept of billboard
advertising. The Company also manufactures products for water
filtration and purification through its Water Science Technologies,
Inc. subsidiary. Its products address various water treatment
applications for industrial, commercial, institutional and
residential applications. These applications range from providing
purified drinking water to processing water for industrial and
commercial manufacturing. Safe Harbor. Statement Under the Private
Securities Litigation Reform Act of 1995. Certain statements in
this press release constitute "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company to be
materially different from any future results, performances or
achievements expressed or implied by such forward-looking
statements. Forward-looking statements include, but are not limited
to, statements about: our ability to continue relationships with
customers; our ability to offer our products at competitive prices;
our ability to maintain our listing on the American Stock Exchange;
and our ability to use the most current technology for our
products. About CBS: CBS Television is comprised of the CBS
Television Network -- with over 200 owned and affiliated stations
reaching virtually every television home in the United States; the
Network's programming arms CBS Entertainment, CBS News and CBS
Sports; and CBS Enterprises, a global leader in distribution.
http://www.newscom.com/cgi-bin/prnh/20050816/NYTU025A
http://photoarchive.ap.org/ DATASOURCE: CBS CONTACT: Press: Beth
Feldman, +1-212-975-3183, , for CBS; or Investor Relations: Tim
Clemensen, +1-212-843-9337, , or Press: Kelli Annequin,
+1-212-843-8097, , both for Aquacell Web site:
http://www.aquacell.com/
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